I LOVE GOLD Limited Edition to premiere at SILMO PARIS by PRESS EYEWEAR

A new Collector’s Limited Edition by Jeff Press, President and Designer of New York eyewear brand, PRESS Eyewear, where luxury materials and finishing techniques elevate each design to create one-of-a-kind wearable art, will show at the international optics and eyewear trade fair in Paris this month (HALL 7 Stand HO59 – 26th to 29th September 2025).

With refined minimal lines and jewellery inspiration, the Limited Edition features favourite iconic styles from the brand’s signature Streamline and Dreamers collections, such as Barracuda, Bel Air and Cobra. Produced in a limited batch of just 50 numbered pieces, the Edition eloquently blends exquisite titanium with gold leaf effect to create luxurious, detail-rich heirloom designs with a completely unique identity.

PRESS Eyewear employs a sophisticated triple-plating technique – developed to ensure that the striking gold pattern enhances every surface with elegance and precision. This unique process – exclusively tested by PRESS – adds remarkable depth and texture, resulting in a finish unlike anything seen before. It builds on the brand’s spirit of innovation, following the launch of their marble-inspired Limited-Edition finishes introduced in Spring 2025.

“Our brand continues to delve into new possibilities, and we are excited with what’s been achieved. This is one of our most collectible Special Editions to date and I am really thrilled to be showing this in Paris. We are always looking to create designs in materials that are unique and innovative. Our plating technique produces a gold leaf effect that embodies our commitment to crafting authentically for the face…” Jeff Press, President + Designer, PRESS Eyewear

Each I LOVE GOLD frame is finished in a combination of deep black matte and shiny plating artistically accented with gold detailing. The Zeiss brown gold flare lenses not only add warmth and elegance but also provide a smooth transition of tint for both sun protection and style.

‘I LOVE GOLD by PRESS Eyewear’ features 8 bestselling shapes from the Streamline and Dreamers collections by PRESS Eyewear: Barracuda, Bel Air, Cobra, Moon, Love, Speedster, Toronado, and Yorba. Made in Japan, each piece is handcrafted to create a beautiful, quality finish where comfort is perfectly fused with unapologetic presence and a remarkable sense of style. All I LOVE GOLD styles are constructed from premium materials including titanium with Zeiss nylon lenses, OBE spring hinges and custom silicon-coated nose pads.