Dragon Eyewear, a globally recognized performance eyewear brand with deep ties to the action sports world, announces the launch of their latest eyewear collection, featuring new sun and optical frames designed in sustainable materials – Acetate Renew, recycled stainless steel, and plant-based resin. Known for its innovative designs and expert craftsmanship, Dragon continues to merge innovation and sustainability without compromising on style or performance.
Available now, Dragon introduces a new collection utilizing sustainable Acetate Renew technology in five new styles (DR7015, DR7016, DR GATSBY, DR BIRDIE, DR CREST), recycled stainless steel in one new optical frame (DR5019), and one new sunglass in plant-based resin (DR BEECH).
The advertising campaign features California natives and Dragon Surf Athlete Lucas Owston and snowboarder Brock Crouch, shot by photographer Todd Glaser in the laid-back, coastal SoCal town of Encinitas, California. The eyewear is seamlessly integrated into everyday life – whether surfing, snowboarding, or chasing adventure – knowing your eyewear is as committed to the environment as you are.
