For the launch of the Spring/Summer 2026 collection, Ørgreen Optics presents “Twenty-Six Rolls,” a campaign that captures a quiet yet rising intensity for the year ahead. The concept originated from a moment of creative spontaneity where exactly twenty-six rolls of film were used to document the collection. Within the world of analog photography, numbers and dates are never accidental; they serve as permanent anchors for a specific moment in time. This campaign reflects that same sense of intentionality, celebrating the impulse and independence that define the Ørgreen brand. By documenting the new styles through this raw, cinematic lens, the collection makes a definitive statement about the intersection of technical precision and human expression.
SHEET TITANIUM
The Sheet Titanium collection marks a return to refined proportions and clean definition. For this season, thinner lines and lighter profiles are achieved through precise engineering to set a more sophisticated tone. While the collection maintains its signature minimalism, certain silhouettes gain slightly more volume, though they remain held within precise and controlled proportions to ensure a timeless aesthetic.
QUANTUM HIGH
The frames in the Quantum High range are imagined as a sculptural 3D form. These three-dimensional surfaces seamlessly integrate minimal titanium temples to maximize both lightness and comfort. The result is a series of frames where advanced engineering and creative expression meet with an assured ease, offering a bold yet wearable look.
ACETATE
A softer, more trend-driven mood is introduced through the latest Acetate styles. Light tints add a sense of nuance and atmosphere, bringing a touch of 1970s confidence that has been translated into a calm, contemporary ease. The shapes feel inherently expressive yet remain highly wearable, providing a naturally assured fit for the modern wearer.
IMAGINARY LINES
The Imaginary Lines collection is designed for versatility and global wear. Whether transitioning from spectacles to sunwear, the brand identity remains unmistakable through clean lines and deeper 3D ring constructions. The minimal coloration ensures that these frames carry effortlessly across functions and personal styles.
ACETATE CUT
In this collection, the conversation between materials never truly ends. The story is told through the tactile warmth of acetate interlaced with structural titanium, a pairing that brings the frame’s architecture into sharp focus. Soft curves give way to refined edges, creating a silhouette of profound depth and colour, all anchored by a sense of disciplined, intentional proportion.
