A Proudly Canadian, Rx-Ready Sunglass Collection Designed for Life Outdoors
Toronto – March 11, 2026 – Roots Eyewear is entering an exciting new chapter with the launch of Roots Sunglasses, a proudly Canadian sunglass collection designed for life outdoors and built with the needs of today’s patients and eye care professionals in mind.
Inspired by Canada’s outdoor lifestyle, Roots Sunglasses combines contemporary styling with everyday performance and exceptional value. The collection features modern, fashion-forward designs crafted in hand-made plastics and durable metals, offered in on-trend shapes and colours that stand out on the dispensary board.
All plano sunglasses are available in the most popular and versatile lens colours; Grey and Brown and provide 100% UV protection. Important for ECPs, the entire collection is Rx-ready, making it an accessible and profitable option for patients seeking prescription sunwear without compromising on style or quality.
With its strong price-value proposition, the collection is well positioned as an entry-to-mid tier solution for patients looking for reliable, fashionable prescription sunglasses.
“We saw the need for a Canadian sunglass brand that would stand out on the board and provide patients with all the features of a premium sunglass, without the price tag,” said Paul-André Desjardins, Vice President of Sales, Centennial Optical.
The first Roots Sunglasses collection is focused on fashion-driven styles and will be available to ECPs in March. The Rx offering will include, polarized and non-polarized lens options, in the most requested indexes. A second collection, slated for Spring 2026, will focus on sport-inspired frames, designed for active lifestyles. This collection will be complemented with a broad range of lens options, including, polarized lenses, tints, and mirrors, allowing ECPs to cater to a wide variety of patient needs.
Roots Sunglasses reinforces Centennial Optical’s commitment to delivering Canadian-designed eyewear that resonates with patients while supporting ECPs with versatile, value-driven product offerings.
About Centennial Optical
Centennial Optical is a Canadian company distributing ophthalmic frames and lenses, sunglasses, lab supplies, and accessories across Canada. Founded in 1967, Centennial sells optical goods and services to Eye Care Professionals (Optometrists, Opticians and Ophthalmologists), optical laboratories and optical retailers. With corporate headquarters and central distribution located in Toronto, Centennial also has local customer service in Montreal and Vancouver. Visit Centennial Optical for more information.
For more information, or visuals, please contact:
Marketing Director, René Gerber at rgerber@centennialoptical.com
