Superflex® Kids launches “Head in the Clouds,” its 2026 eyewear campaign celebrating imagination, creativity, and playful self-expression.

Set against an endless blue sky and drifting clouds, the campaign creates a whimsical dreamscape where reality and imagination blur. Through moments of exploration and play, Head in the Clouds captures the joy, curiosity, and wonder that define childhood.

The new campaign launches 8 new frames for boys and girls. Lightweight, comfortable, and flexible, the new collection moves with every jump and reach, letting children play freely, while dreamy, vibrant colours, and temple detailing, signature to Superflex® Kids’ design DNA, bring each frame to life.

Superflex® Kids expands its boys’ assortment with playful, detail-driven designs inspired by sports and video games. Thoughtfully crafted temple details and action-packed accents create fun, adventurous styles.

Ready to level up, SFK-335 features a video game-inspired temple pattern brought to life through digital printing across its sleek metal temples in vibrant colour combinations. Balanced by a simple modified round acetate front, the combination frame offers an easy-to-wear design finished with the playful details Superflex® Kids is known for. Available in Black, Grey, and Teal, SFK-335 is available in sizes 46 and 48.