Life Italia Launches New Kids’ Styles Combining Adorable Design with Lasting Durability

New gradient frame fronts introduce a fresh twist on the brand’s signature playful style.

Known for its vibrant colour stories, expressive details, and fun finishes such as glitter-inspired accents, Life Italia Kids continues to evolve its playful design DNA with the introduction of gradient detailing. This latest launch brings a colourful new expression to the collection while staying true to the charm and personality the brand is known for.

New Styles Joining the Collection

NI-157 is the newest girls’ model, featuring the collection’s new gradient frame front in a variety of bold, fun colours. Its modified round shape offers an effortlessly wearable look, while the temples continue the colour story with hues that echo the gradient palette at the front. Available in Aqua Gradient, Coral Gradient, and Purple Gradient.

NI-164 introduces a wearable square shape with a clean, easy-to-style profile and a fun, versatile colour

palette. Designed with Life Italia’s most advanced hinge technology, the style is finished with an embossed logo on the hinges for a subtle branded touch. Available in Black Blue, Cobalt Red, and Khaki Grey.

Durable Style Parents Can Trust

Designed for boys and girls ages 3 to 14 who are tough on their eyewear, the Life Italia Kids collection features ultra-flexible frames created to meet the needs of both parents and children. The collection delivers outstanding durability, a comfortable fit, and adorable styling for everyday wear.

Built with materials selected specifically for young wearers, the collection features:

  • TR-90 Grilamid frame fronts for a lightweight feel, shock resistance, and everyday durability
  • Hypoallergenic medical-grade rubber hinges for flexibility, strength, and excellent skin compatibility

Upgraded Hinges for Lasting Performance

Life Italia’s upgraded hinges feature an enhanced composition designed for greater strength, durability, and performance for active children. The updated design allows each hinge to flex up to 270 degrees and return to its original position, supporting freedom of movement and long-lasting wear.

Finished with an embossed LIFE logo, the hinges introduce a cleaner, more refined aesthetic for a sophisticated branded touch. Available in a wider colour palette, they also allow for more coordinated colour combinations across each style.