TREE SPECTACLES CELEBRATES COMMUNITY AND CREATIVE VISION WITH INAUGURAL ‘SOLSTICE’ EVENT IN NORTHERN ITALY
Inspired by the summer solstice – the longest day of the year – TREE Spectacles has created ‘The Solstice’, an annual event conceived as a moment of pause, reflection and meaningful exchange. Designed as a recurring summer occasion, the special day-long gathering inspired conversation, the sharing of perspectives and the cultivation of a common vision with the TREE community.
The inaugural edition in June 2026 began with an exclusive preview of TREE’s forthcoming eyewear collection at the brand’s showroom near Belluno, attended by selected partners, clients and members of the press. The collection will be launched officially in mid-August 2026 and subsequently exhibited in Paris in September (SILMO 2026).
“’The Solstice’ reflects how TREE is flourishing and growing as a brand,” said Marco Barp, Co-Founder of TREE Spectacles. “We have a wonderful community around us, and this gathering in our birthplace in Italy marks an important milestone in our journey. It is a chance to celebrate the relationships we have built together, with a moment of pause and precious conversation beyond our day-to-day commitments.”
A seasonal gathering, shaped by light, landscape and human connection
As the sun set, guests were invited to a secret outdoor location selected especially for the occasion. Reached by a pathway through the surrounding landscape, the destination for dinner revealed a striking temporary installation: a long communal dinner table set at the heart of a wheat field. Conceived in keeping with TREE’s distinctive aesthetic language and vibrant colour palettes, the setting transformed the natural environment into a space where design, nature and human connection fused to create a memorable shared experience.
Against this unique backdrop, ‘The Solstice’ became a celebration of dialogue, creativity, and authentic relationships, reinforcing the values that continue to define the brand and its vision for the future.
Conceived as an annual event, ‘The Solstice’ will take place each year as a recurring gathering dedicated to bringing together TREE’s international network of partners, friends and collaborators and celebrating the creative vision that is shaping its story now – and for the future.
