| North York, ON – July 31, 2026. Centennial Optical Ltd. is pleased to announce that it will become the exclusive Canadian distributor of ReForm sunglasses, introducing an innovative performance-driven sun collection to Eye Care Professionals (ECPs) across Canada beginning August 17, 2026.
Designed for today’s active lifestyle, ReForm sunglasses combine advanced engineering, contemporary styling and sustainable materials to create eyewear that performs as beautifully as it looks. Built around patented memory material technology, ReForm frames bend, flex and twist before returning to their original shape, delivering exceptional durability without compromising comfort or style.
With more than 100 patents worldwide, ReForm has reimagined performance eyewear by replacing conventional memory materials with an advanced flexible material that provides superior resilience, while opening the door to virtually unlimited styling possibilities. Double-injection temples enhance structural strength and all-day comfort, while refined details including the signature infinity-inspired laser engraving on every lens reflects the brand’s philosophy of durability and limitless flexibility.
Sustainability is equally central to the collection. ReForm frames are manufactured using a high-performance polyamide composed of 45% bio-based material derived from castor oil, creating lightweight, durable, and recyclable eyewear while reducing environmental impact. The result is a collection that gives today’s environmentally conscious consumers a premium eyewear option without sacrificing performance.
“Canadian eye care professionals continue to look for products that truly differentiate their dispensary,” said Paul-André Desjardins, VP – Sales, Centennial Optical Ltd. “ReForm delivers a compelling combination of innovation, fashion, durability and sustainability that resonates with today’s consumer. We’re excited to partner with the brand and make this exceptional collection available to independent practices across Canada.”
Engineered with optimal weight distribution to eliminate pressure points, ReForm Sunglasses are designed to provide exceptional comfort throughout the day while standing up to the demands of everyday life. The collection offers eye care professionals a unique opportunity to introduce patients to a sunglass brand that combines cutting-edge material technology with modern, wearable design.
Beginning August 17, 2026, the complete ReForm Sunglasses collection will be available through Centennial Optical’s national sales team. ECPs will also benefit from merchandising support, marketing materials and the exceptional customer service that Centennial Optical has proudly provided to the Canadian optical industry for nearly 60 years.
For more information or to view the collection, contact your Centennial Optical sales representative. |
