Canadian eyewear brand Shwood has introduced its latest collection featuring acetate frames combined with wood and stone elements. The Portland-based company, which maintains strong ties to Canada through its distribution network, continues to push the boundaries of sustainable eyewear design with this new release.
The collection showcases Shwood’s signature approach to frame construction, pairing traditional acetate with carefully selected natural materials. Each piece incorporates either wood or stone inlays that serve both aesthetic and structural purposes within the frame design.
According to the brand, the new frames represent an evolution of their craftsmanship techniques, building on years of experience working with unconventional materials in eyewear manufacturing. The combination of acetate with natural elements creates distinctive pieces that stand out in today’s competitive eyewear market.
The wood components used in the collection include materials such as mahogany, walnut, and zebrawood, each selected for its unique grain patterns and durability. The stone inlays feature materials like titanium and stone composites that add visual interest while maintaining the structural integrity required for everyday wear.
Shwood’s manufacturing process involves precision cutting and hand-finishing techniques to ensure seamless integration of the different materials. The acetate portions of the frames are produced using cellulose acetate, a plant-
based material that aligns with the brand’s commitment to sustainability.
The collection includes both optical and sun styles, offering options for different customer preferences and needs. Frame shapes range from classic wayfarers to more contemporary angular designs, ensuring broad appeal across various face shapes and style preferences.
Pricing for the new acetate and natural material collection varies depending on the specific materials and construction details of each frame. The pieces are positioned in the premium eyewear segment, reflecting the specialized craftsmanship and quality materials involved in their production.
Distribution of the collection throughout Canada continues through Shwood’s established network of independent optical retailers and specialty boutiques. The brand has built relationships with retailers who appreciate unique, artisan-crafted eyewear and can properly present the story behind each piece to their customers.
Shwood was founded in 2009 with a focus on creating eyewear that combines style with sustainable practices. The company gained recognition for being among the first to successfully incorporate wood into modern eyewear designs, and has since expanded its expertise to include other natural materials while maintaining its commitment to quality craftsmanship and environmental responsibility.
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