Simple Eyewear, the independent Parisian eyewear brand recognized for its refined approach to French design, is marking its tenth anniversary with the launch of the Anniversaire Collection. The milestone celebrates a decade of creating eyewear centered on simplicity, individuality, and accessible luxury.
The Paris-based company was founded on the pursuit of “the Essential,” producing optical and sun frames characterized by clean lines, subtle finishes, and the brand’s signature red dot. Simple Eyewear’s collections merge contemporary fashion with an understated, timeless sensibility intended to appeal across generations.
The Anniversaire Collection captures the essence of Simple’s first ten years in business. The collection showcases six colorways: black tortoise, transparent beige, brown, raspberry, grey, and green gradient. These offerings reflect the brand’s ongoing commitment to balancing elegance, color, and playfulness in its designs.
“The Simple Anniversary collection marks a new stage with even more qualitative models, discreet but remarkable details, always on trend but never ostentatious, and still timeless with a twist,” states Roger Pelaud, Owner of Simple Eyewear.
For the brand, this anniversary represents more than just a business milestone. It serves as a celebration of a design philosophy that has remained steadfast throughout the company’s history: eliminate the unnecessary, concentrate on the essential, and allow thoughtful details to communicate for themselves.
As Simple Eyewear looks to the future after completing its first decade, the brand is not planning to complicate its approach. Rather, the company intends to reinforce what has made it distinctive from the beginning: thoughtful design, quality materials, and a continued commitment to pushing the boundaries of simplicity.
Simple Eyewear marks ten years of creation built on one enduring principle: keep it simple.
For questions or wholesale inquiries please contact Roger Pelaud, Owner of Simple Eyewear, at roger@thecastefrance.fr. For wholesale inquiries in the United States, please contact Trevor Williams, Owner of The Frame Affair Distribution Agency, at trevor@theframeaffair.com.
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