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Aubergine Allure:
Deep Purple Hues and Signature Narrow Fits from KLiiK denmark
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Fall’s standout shades find their perfect fit.
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With fall’s official arrival, fashion turns to deeper, more atmospheric hues, and few shades capture the season’s mood quite like plum and aubergine. Drawing on its Scandinavian design philosophy and expertise in narrow-fit eyewear, KLiiK denmark introduces four new women’s styles that embrace these rich purple tones. From sophisticated aubergine hues to softer plum accents, the collection offers a refined alternative to traditional neutrals, delivering colour with depth, character, and understated elegance.
Paired with clean lines and modern silhouettes, these shades feel distinctly autumnal while remaining true to KLiiK denmark’s signature aesthetic of refined design and effortless wearability. Designed specifically for narrower PDs, each style reflects the brand’s longstanding commitment to creating fashion-forward eyewear that fits beautifully, proving that style, fit, and self-expression never have to be compromised.
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With K-822, simplicity proves that understated design can still make a statement. A true reflection of KLiiK denmark’s design philosophy, this modified square style features a sleek stainless-steel construction and lightweight monoblock front for an effortlessly refined look and feel. Subtle faceting along the brow line creates the impression of a soft cat-eye sweep, adding just the right amount of lift and definition to the silhouette. Complementing the streamlined front, nickel silver temples feature an inverted bevel that showcases the frame’s sophisticated two-tone colour palette, while integrated spring hinges ensure lasting comfort throughout the day. Presented in the collection’s spotlight shade, Eggplant Gold, K-822 is also available in Midnight Rose, Charcoal Copper, and Ocean Lilac.
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Metallic touches take centre stage in K-823, creating a statement look that remains effortlessly sophisticated. This beautiful, modified cat-eye is offered in four distinct colour expressions, including soft Grey Gradient and rich Plum Gradient, alongside crystal-inspired Navy and Taupe colourways. Elegant metal detailing at the outer corners adds a subtle touch of shine and visual interest, while decorative metal end caps provide a refined finishing touch. Balancing femininity with modern sophistication, K-823 exemplifies KLiiK denmark’s signature approach to clean, wearable design with thoughtful details that elevate the everyday.
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Premium quality and meticulous attention to detail define K-824. Balancing metallic finishes with subtle colour accents, this structured square showcases a sophisticated interplay of lightness, precision, and modern design. Inspired by vintage eyewear shapes, its softly oversized square silhouette feels both timeless and contemporary. The stainless-steel front features a finely embossed linear texture along the outer rim, introducing a playful visual element that enhances the frame’s clean architectural lines.
The frame’s two-tone construction is where the design truly shines. A delicate line of colour traces the inner edge of the rim, creating a refined layered effect that subtly frames the lenses. This detail continues along the inside edge of the rim, where a shield-inspired accent emerges at the outer corners, emphasizing the interplay between metal and colour. The result adds depth and dimension without overwhelming the silhouette. Executed with a distinctly Scandinavian sensibility, the colour remains understated yet impactful, bringing personality to the design through thoughtful restraint rather than bold excess.
To complete the colour story, the accent hue reappears at the temple head in a subtle rectangular detail and again at the temple tips, creating a cohesive and polished finish. Offered in the collection’s spotlight shade, Eggplant Copper, K-824 is also available in Black Rose Gold, Grey Gold, and Emerald Rose.
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K-826 delivers the collection’s boldest interpretation of purple, intertwining rich plum and aqua tones in an expressive patterned acetate. Designed for those who embrace a more fashion-forward aesthetic, this modified square silhouette softens its shape with gently rounded edges for an approachable look.
As with every KLiiK denmark design, the beauty lies in the details. A visible chevron core wire adds an unexpected decorative element, showcasing the craftsmanship built into the temples, while metallic end caps provide a refined finishing touch. Lamination at the temple tips further elevates the design, introducing additional layers of colour and construction that highlight the frame’s premium quality.
The end piece features subtle bevel detailing that enhances the frame’s architectural character while adding visual interest from every angle. Offered in the striking Purple Aqua colourway, K-826 is also available in equally detail-driven expressions, including Black Speck, Blue Smoke, and Teal Amber.
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Taking its direction from the clean, modern aesthetic of Scandinavian design, KLiiK denmark eyewear is designed specifically for men and women requiring smaller eye sizes. The minimalist design is elevated through quality materials, bold colouration, custom design elements, and an array of interesting patterns and textures. KLiiK denmark offers a wide repertoire of styling for the narrow PD consumer with a
strong sense of style.
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About WestGroupe
Established in 1961, WestGroupe is family-operated with over 65 years of industry insight. Our mission is to provide unique and superior quality eyewear for the fashion-focused consumer. We are driven by our commitment to excellent customer service and
exceptional products.
WestGroupe is dedicated to defining future standards in the optical industry by developing, creating, and supporting innovative products and services that allow our customers to succeed. WestGroupe offers a premium portfolio of proprietary eyewear brands available in over 40 countries worldwide, including FYSH, KLiiK denmark, EVATIK, Superflex®, and OTP, while also distributing globally recognized brands like AllSaints and NanoVista in North America.
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