J.F. REY × ROBERTET

SAKURA

Cherry blossom, in form and fragrance.

SAKURA brings the Japanese cherry blossom into a new J.F. REY LAB collaboration with ROBERTET. Limited to 350 numbered pieces, the sunglasses pair a fine metal structure with sculptural, 3D-printed rims that open around the lenses like overlapping petals.

The frame is fitted with Category 3 brown gradient polarized lenses and an inner anti-reflective coating. Its saturated pink-red outline carries the floral idea from the campaign into the frame itself.

For the accompanying scent, ROBERTET—the Grasse fragrance house founded in 1850—created a bespoke Cherry Blossom Eau de Toilette. The wearable fragrance comes in a separate 15 ml bottle, with an airy, powdery floral character and fruity notes.

Each complete set includes the sunglasses, a custom-made case, the fragrance and a special presentation box. Our illustrated article looks at the design, the collaboration and the details your optical team can share with customers.

See J.F. REY at LOFT Santa Monica

Join Villa Eyewear to explore the J.F. REY collection in person. Email our sales team to request an appointment.

October 16–17, 2026 · Santa Monica Post Office

Friday, 1–8 p.m. · Saturday, 9 a.m.–5 p.m. (Pacific)

Villa Eyewear | Independent optical distribution

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