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FOR IMMEDIATE RELEASE – SILMO 2026 PREVIEW

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LINDA FARROW UNVEILS SS27 ROOM SERVICE

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London, UK – Inspired by the great five-star hotels of London, SS27: Room Service explores a world where luxury is found in every detail – where product, service and experience are considered with equal care. From the richness of scarlet interiors to warm taupes, deep browns and burnt orange tones, the collection draws on the sumptuous atmosphere of 1970s hotel life; polished wood, plush lounges, mirrored bars and the quiet confidence of impeccable hospitality.

Rooted in LINDA FARROW’s heritage of glamour and craftsmanship, each frame is handcrafted in Japan using the finest materials and techniques, reflecting a level of precision where nothing is overlooked and pride is taken in perfection. The collection considers how different generations experience luxury today – celebrating the timeless elegance shared between mother and daughter while recognising that each values something unique within it. For one, luxury is escape, occasion and indulgence; for the other, it is ease, individuality and understated confidence.
‘Room Service’ captures both worlds through a cinematic lens – celebrating women who move through life with sophistication, presence and their own distinct sense of style.

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SS27 Collection: signature details
The Heritage Logo: A subtle signature, the white lens logo – featured on the Janine, Kim, Stevie and Nana sunglasses – reintroduces an original logo used by Linda Farrow throughout the 1970s. Applied discreetly in fine white ink, the detailing nods to the brand’s heritage while bringing a quiet sense of recognition to the frame.
 
The Eyelet: an industrialised titanium plate wraps around the head of the temple, framing LINDA FARROW’s signature eyelet detail for the Melba, Portia and Delmare sunglasses. Often finished with hand-painted colour contrasts, the construction transforms the hinge into a distinctive design signature.

Sculpted Titanium: Crafted from pure Japanese titanium, the sculpted Jasmine and Stevie sunglasses feature layering and a precision bevel that tapers to fine edges, creating sharp yet lightweight silhouettes.
 

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The Encased Core Wine: Traditionally hidden within the temple for strength and structure, the core wire is reimagined as a decorative feature in its own right in the Janine and Kim sunglasses. Suspended beneath crystal acetate, Linda Farrow’s signature honeycomb detailing transforms function into fashion, offered in two expressions: a bolder eyelet-inspired design and a slimmer, more refined interpretation seamlessly encased within the acetate.
 
Precious Lenses: The Marcelo and Sadie sunglasses feature lenses plated with real precious metal for a richness and luminosity that standard finishes cannot replicate. Rare and exclusive, the coating is fade resistant bringing a jewellery like quality to the frame.
 
Photochromic Lenses by Barberini: Designed to adapt effortlessly from day to night, the lenses in the Meret sunglasses feature advanced adaptive molecular technology that responds instantly to changing light conditions – remaining lighter indoors and darkening in bright sunlight. Microscopic crystals intelligently darken to protect the eyes, when gently fade as the light softens, creating a seamless transition between environments.

 
LINDA FARROW AT SILMO – HALL 7 STAND C037
 

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For all optical trade press enquires related to LINDA FARROW, please contact 
Rossella Marcazzan @ The Hive Studio

Press@thehivestudio.eu

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