Author: Samantha Budd
Most Women Don’t Recognize Dry Eye as a Symptom of Perimenopause and Menopause, New Bausch + Lomb Survey Finds
Only 14% of peri-, menopausal and post-menopausal women recognize dry eye as a menopause-related...
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MIDO 2027 presents Eyewearland Milano
Following the launch of the Welcome to Eyewearland communication campaign, MIDO takes another step...
Read MoreMIDO 2027 presents Eyewearland Milano
MIDO is taking a significant step forward in the evolution of its brand identity with the introduction of a new payoff: Eyewearland Milano.
Read MoreMIDO 2027 presents Eyewearland Milano
MIDO
EYEWEARLAND MILANO
Fiera Milano Rho, February 6-8, 2027
MIDO 2027 PRESENTS EYEWEARLAND MILANO: THE NEW IDENTITY OF THE
SHOW IS NOW COMPLETE
Milano, September 1, 2026 – Following the launch of the Welcome to Eyewearland
communication campaign, MIDO takes another step forward in the evolution of its identity,
introducing a new element that will define the show in the years to come: the
Eyewearland Milano payoff.
This marks a major image evolution after many years and further strengthens MIDO’s
positioning as an ecosystem, rather than simply a trade show.
