Carlsbad, April 19th – Bollé Brands has today announced the appointment of Peter Moore as Senior VP Finance and Operations for North America. From its global headquarters in Lyon in France, Bollé Brands is a world leader in the design, conception and production of innovative and sustainable performance sport, lifestyle and fashion sunglasses, ski and bike helmets and goggles. The company’s safety division, Bollé Safety, provides technology-based lens applications and treatments specifically developed for protective eyewear and is a leading global manufacturer of protective prescription and plano eyewear worn by first responders, military, healthcare and clean-room professionals, industrial workers, shooting enthusiasts, office workers and gamers all around the world.

Peter Smith, CEO of Bollé Brands Group and President of Bollé Safety said: “We are delighted to have Peter Moore join us at this important moment in our company’s history. Peter’s appointment marks a pivotal moment for Bollé Brands as we grow both globally and particularly in North America. We’re very proud of the dynamic, experienced team we have built with the right people from the right backgrounds and we know that Peter’s experience will complement and strengthen how we do business. Peter has an exemplary track record and has worked with some incredible brands and we know that his experience will help our own much-loved brands and safety division to continue in winning over new customers and creating lifelong advocates.”

Peter Moore is an accomplished executive with an extensive background in leadership roles in global footwear and apparel designer brands. Peter joins Bollé Brands from Birkenstock where he was CFO/COO since 2016 and prior to this Peter held senior leadership positions in La Perla and Calvin Klein, part of the Warnaco Group/PVH. Peter holds a Bachelor of Science in Public Accounting from Mercy College in New York. In his new role, Peter Moore will support the ongoing expansion of Bollé Brands across the Americas. Peter will be based out of Bollé Brands US corporate headquarters in Carlsbad, California.

Commenting on his appointment, Peter Moore said: “I am delighted to be taking on this role at such an exciting time for the company and I am genuinely excited to be a part of the future that Bollé Brands is building from Carlsbad. Bollé Brands has rightfully earned a reputation with those who know its products for high quality and market leading innovation. The company’s continued growth over recent years and its journey towards becoming one of the world’s leading eyewear and head protection companies made this an opportunity I had to take. I’m excited to be working with a company that has such a proud brand heritage spanning back centuries but that is committed to remaining a young, future-focussed company with a dynamic team hungry to take our brands to the next level.”