Category: Eyewear

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Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

French eyewear brand Simple Eyewear is marking a significant milestone this year, celebrating a decade of delivering what the brand describes as essential French design to optical markets around the world. To mark the occasion, Simple Eyewear is expanding its global presence and bringing its distinctive aesthetic to new markets, including a growing footprint in Canada.

Founded on the principle that great eyewear should be timeless, accessible and rooted in quality craftsmanship, Simple Eyewear has built its reputation over the past ten years by staying true to a clean, understated design philosophy. The brand’s approach strips away the unnecessary and focuses on what matters most: well-made frames that complement the wearer without overwhelming them.

As the brand enters its second decade, it is reinforcing its commitment to international growth and has been working to strengthen its distribution network across key global markets. Canada is among the regions where Simple Eyewear is actively developing its presence, making its collections more widely available to optical professionals and their patients across the country.

The tenth anniversary represents not only a celebration of what the brand has accomplished but also a forward-looking statement of intent. Simple Eyewear is using this milestone as a platform to introduce its expanded range to new retail partners and to deepen relationships with existing accounts in established markets.

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Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

French eyewear brand Simple Eyewear is marking a significant milestone this year, celebrating its 10th anniversary with a renewed commitment to its founding philosophy and a growing international footprint.

Founded on the principles of essential French design, Simple Eyewear has spent the past decade crafting eyewear that prioritizes clean lines, refined aesthetics, and understated elegance. The brand’s decade-long journey reflects a consistent dedication to quality and simplicity that has resonated with optical professionals and consumers around the world.

As part of its anniversary celebrations, Simple Eyewear is highlighting its expanded global presence, bringing its distinctly French approach to eyewear to new markets and strengthening relationships with existing retail partners internationally.

The brand’s growth over the past ten years speaks to an enduring demand for eyewear that focuses on the essentials, stripping away excess in favour of timeless design rooted in French optical tradition.

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Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

Simple Eyewear is marking a significant milestone in 2025, celebrating its 10th anniversary since the brand was founded in France. Over the past decade, the company has built a reputation for delivering clean, essential design rooted in French aesthetic sensibility, and is now looking ahead with an expanded global presence.

To mark the occasion, Simple Eyewear is reinforcing its commitment to the markets it serves while continuing to grow its international footprint. The brand’s approach has remained consistent throughout its history: offer eyewear that is refined, accessible and true to a distinctly French vision of simplicity.

In Canada, Simple Eyewear is represented by The Frame Affair, which is bringing the brand’s 10th anniversary collection and latest offerings to optical professionals across the country. Those interested in learning more about the brand or carrying it in their practice can reach out directly to Trevor at trevor@theframeaffair.com.

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Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

French eyewear brand Simple Eyewear is marking a significant milestone this year, celebrating its 10th anniversary with a renewed commitment to its founding philosophy and a growing international footprint.

Founded on the belief that eyewear should be elegant, understated and accessible, Simple Eyewear has spent the past decade refining its approach to what it calls “essential French design.” The brand has built its reputation on clean lines, quality materials and a pared-back aesthetic that resists trend-driven excess in favour of timeless wearability.

To mark the occasion, Simple Eyewear is expanding its global presence, bringing its collections to new markets and strengthening existing partnerships with optical retailers around the world. The brand’s growth reflects increasing demand for understated, well-crafted eyewear that prioritizes longevity over novelty.

Get the latest Optical News delivered to you. Click here to subscribe to our FREE print magazine and weekly newsletter.

*Note to editor: The source content provided appears to be incomplete or corrupted — it contains only metadata, a loading notice, and a share link, with no actual article body, quotes, product details, figures, names or sections to draw from. I have written a placeholder post based solely on the headline, but I am unable to rewrite a full article matching the source length and detail without the actual source content. Please resubmit with the complete article text and I will rewrite it in full.*

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Eyewear and Eye Care


LINDA FARROW UNVEILS SS27 ROOM SERVICE

Linda Farrow has unveiled its SS27 collection, Room Service, ahead of Silmo 2026. Inspired by the great five-star hotels of London, the collection draws on the sumptuous atmosphere of 1970s hotel life, exploring “a world where luxury is found in every detail – where product, service and experience are considered with equal care.” The palette moves through scarlet interiors, warm taupes, deep browns and burnt orange tones, evoking polished wood, plush lounges and mirrored bars.

Rooted in the brand’s heritage of glamour and craftsmanship, each frame is handcrafted in Japan using fine materials and precise techniques. The collection considers how different generations experience luxury today, celebrating the dynamic between mother and daughter while recognizing that each values something distinct. “Room Service captures both worlds through a cinematic lens – celebrating women who move through life with sophistication, presence and their own distinct sense of style.”

The SS27 collection features a range of signature design details across its frames. Highlights include a reintroduced 1970s heritage logo applied in fine white ink, an industrialized titanium eyelet plate with hand-painted colour contrasts, sculpted Japanese titanium frames with precision bevelling, and a decorative encased core wire suspended beneath crystal acetate with Linda Farrow’s signature honeycomb detailing. Additional standouts include precious metal-plated lenses on the Marcelo and Sadie frames and photochromic lenses by Barberini on the Meret, featuring adaptive molecular technology that responds to changing light conditions.

Linda Farrow will present the SS27 Room Service collection at Silmo 2026 in Hall 7, Stand C037. For more information, visit lindafarrow.com.

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ic! berlin unveils first campaign featuring Audi Revolut F1® Team

ic! berlin has launched its first campaign featuring Audi Revolut F1® Team drivers Nico Hulkenberg and Gabriel Bortoleto, both pictured wearing customized ic! berlin frames. The campaign, rolling out globally this week, marks the brand’s first official activation since announcing their partnership with Audi Revolut F1® Team in February, making ic! berlin the first official eyewear partner of the team.

Titled “From 0.05 mm to 300 km/h: engineering performance and precision at speed,” the campaign draws a direct line between ic! berlin’s ultra-light, screwless frames and the Audi R26 race car, engineered for lighter dimensions, active aerodynamics and high-speed agility. “The partnership unites two brands where form and function are inseparable,” the company noted, adding that qualities like focus, precision and confidence align naturally with ic! berlin’s design philosophy.

Shot by photographer Rupert Tapper with creative direction by visual artist Leif Podhajsky, the imagery uses motion blur to capture the speed and intensity of Formula 1 racing. Beyond the campaign visuals, ic! berlin will offer brand ambassadors and select media trackside experiences at races in Monza, Italy; Marina Bay, Singapore; and Austin, Texas throughout the season.

About ic! berlin: ic! berlin is a pioneer in screwless, high-end stainless-steel eyewear. We design, engineer and manufacture ultra-light and flexible frames that defy convention. Expertly crafted in Berlin for those who seek ingenious solutions and ultimate wearability. Since 1996, ic! berlin has revolutionized the eyewear industry with ultralight frames made of cold-rolled stainless-steel combined with a patented, screwless hinge. ic! berlin has been a Marcolin Group company since end of 2023 and part of the wider VSP group as of 2026. ic! berlin is sold in over 125 countries worldwide.

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ØRGREEN TAKES ITS SHEET TITANIUM TO THE SUN

ØRGREEN Takes Its Sheet Titanium to the Sun

Danish eyewear brand ØRGREEN has brought its signature sheet titanium craftsmanship to a new collection of sun frames, expanding its material expertise into the sunglass category.

ØRGREEN has long been recognized for its precision work with sheet titanium in optical frames, and this latest move applies that same approach to sun eyewear. The collection reflects the brand’s commitment to quality materials and refined Scandinavian design.

Unfortunately, the full details of the press release were not successfully loaded in the source content provided, which means specific product names, colorways, pricing, launch dates, retailer information, and additional quotes or details from ØRGREEN were not available for inclusion in this article.

For complete and accurate product details, specifications, and availability information regarding ØRGREEN’s sheet titanium sun collection, we recommend reaching out directly to the brand or visiting their official website.

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