Category: Eyewear

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Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

French eyewear brand Simple Eyewear is marking a significant milestone this year, celebrating its 10th anniversary with a renewed commitment to its founding philosophy and an expanded international footprint. Since its launch, the brand has built its reputation on what it describes as “essential French design” — a dedication to clean lines, quality materials, and understated elegance that resonates with wearers around the world.

Over the past decade, Simple Eyewear has steadily grown its presence in markets across the globe, and the anniversary marks an opportunity for the brand to reflect on its journey while looking ahead to continued expansion. The brand’s approach has remained consistent throughout: offering eyewear that prioritizes simplicity without sacrificing style or craftsmanship.

To mark the occasion, Simple Eyewear is introducing new collections and building on its global distribution network, reinforcing its position in the international eyewear market. The anniversary celebration reflects both the brand’s longevity and the enduring appeal of its design ethos among optical retailers and consumers alike.

As Simple Eyewear enters its next decade, the brand remains focused on the principles that have guided it since the beginning — delivering thoughtfully crafted frames rooted in French design tradition to eyewear lovers around the world.

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Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

French eyewear brand Simple Eyewear is marking a significant milestone, celebrating its 10th anniversary with a renewed commitment to its founding philosophy and a growing international footprint. Since its founding, Simple has built a reputation around what it calls “essential French design” — a clean, refined aesthetic that prioritizes quality craftsmanship and understated elegance.

To mark the occasion, the brand is expanding its global presence, bringing its distinctive approach to eyewear to new markets and reinforcing its position within the international optical industry. The anniversary represents not only a decade of creative consistency but also a turning point as Simple looks toward its next chapter of growth.

The brand has remained focused on its core identity throughout its first ten years, resisting trends in favour of timeless design principles. That commitment has earned Simple a loyal following among eyecare professionals and consumers who appreciate eyewear that is both functional and refined.

As Simple Eyewear enters its second decade, the brand is poised to deepen its relationships with optical partners around the world while continuing to deliver the essential French design sensibility that has defined it from the beginning.

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Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

French eyewear brand Simple Eyewear is marking a significant milestone this year, celebrating a decade of delivering what the brand describes as essential French design to optical markets around the world. To mark the occasion, Simple Eyewear is expanding its global presence and bringing its distinctive aesthetic to new markets, including a growing footprint in Canada.

Founded on the principle that great eyewear should be timeless, accessible and rooted in quality craftsmanship, Simple Eyewear has built its reputation over the past ten years by staying true to a clean, understated design philosophy. The brand’s approach strips away the unnecessary and focuses on what matters most: well-made frames that complement the wearer without overwhelming them.

As the brand enters its second decade, it is reinforcing its commitment to international growth and has been working to strengthen its distribution network across key global markets. Canada is among the regions where Simple Eyewear is actively developing its presence, making its collections more widely available to optical professionals and their patients across the country.

The tenth anniversary represents not only a celebration of what the brand has accomplished but also a forward-looking statement of intent. Simple Eyewear is using this milestone as a platform to introduce its expanded range to new retail partners and to deepen relationships with existing accounts in established markets.

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Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

French eyewear brand Simple Eyewear is marking a significant milestone this year, celebrating its 10th anniversary with a renewed commitment to its founding philosophy and a growing international footprint.

Founded on the principles of essential French design, Simple Eyewear has spent the past decade crafting eyewear that prioritizes clean lines, refined aesthetics, and understated elegance. The brand’s decade-long journey reflects a consistent dedication to quality and simplicity that has resonated with optical professionals and consumers around the world.

As part of its anniversary celebrations, Simple Eyewear is highlighting its expanded global presence, bringing its distinctly French approach to eyewear to new markets and strengthening relationships with existing retail partners internationally.

The brand’s growth over the past ten years speaks to an enduring demand for eyewear that focuses on the essentials, stripping away excess in favour of timeless design rooted in French optical tradition.

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Eyewear and Eye Care


LINDA FARROW UNVEILS SS27 ROOM SERVICE

Linda Farrow has unveiled its SS27 collection, Room Service, ahead of Silmo 2026. Inspired by the great five-star hotels of London, the collection draws on the sumptuous atmosphere of 1970s hotel life, exploring “a world where luxury is found in every detail – where product, service and experience are considered with equal care.” The palette moves through scarlet interiors, warm taupes, deep browns and burnt orange tones, evoking polished wood, plush lounges and mirrored bars.

Rooted in the brand’s heritage of glamour and craftsmanship, each frame is handcrafted in Japan using fine materials and precise techniques. The collection considers how different generations experience luxury today, celebrating the dynamic between mother and daughter while recognizing that each values something distinct. “Room Service captures both worlds through a cinematic lens – celebrating women who move through life with sophistication, presence and their own distinct sense of style.”

The SS27 collection features a range of signature design details across its frames. Highlights include a reintroduced 1970s heritage logo applied in fine white ink, an industrialized titanium eyelet plate with hand-painted colour contrasts, sculpted Japanese titanium frames with precision bevelling, and a decorative encased core wire suspended beneath crystal acetate with Linda Farrow’s signature honeycomb detailing. Additional standouts include precious metal-plated lenses on the Marcelo and Sadie frames and photochromic lenses by Barberini on the Meret, featuring adaptive molecular technology that responds to changing light conditions.

Linda Farrow will present the SS27 Room Service collection at Silmo 2026 in Hall 7, Stand C037. For more information, visit lindafarrow.com.

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ic! berlin unveils first campaign featuring Audi Revolut F1® Team

ic! berlin has launched its first campaign featuring Audi Revolut F1® Team drivers Nico Hulkenberg and Gabriel Bortoleto, both pictured wearing customized ic! berlin frames. The campaign, rolling out globally this week, marks the brand’s first official activation since announcing their partnership with Audi Revolut F1® Team in February, making ic! berlin the first official eyewear partner of the team.

Titled “From 0.05 mm to 300 km/h: engineering performance and precision at speed,” the campaign draws a direct line between ic! berlin’s ultra-light, screwless frames and the Audi R26 race car, engineered for lighter dimensions, active aerodynamics and high-speed agility. “The partnership unites two brands where form and function are inseparable,” the company noted, adding that qualities like focus, precision and confidence align naturally with ic! berlin’s design philosophy.

Shot by photographer Rupert Tapper with creative direction by visual artist Leif Podhajsky, the imagery uses motion blur to capture the speed and intensity of Formula 1 racing. Beyond the campaign visuals, ic! berlin will offer brand ambassadors and select media trackside experiences at races in Monza, Italy; Marina Bay, Singapore; and Austin, Texas throughout the season.

About ic! berlin: ic! berlin is a pioneer in screwless, high-end stainless-steel eyewear. We design, engineer and manufacture ultra-light and flexible frames that defy convention. Expertly crafted in Berlin for those who seek ingenious solutions and ultimate wearability. Since 1996, ic! berlin has revolutionized the eyewear industry with ultralight frames made of cold-rolled stainless-steel combined with a patented, screwless hinge. ic! berlin has been a Marcolin Group company since end of 2023 and part of the wider VSP group as of 2026. ic! berlin is sold in over 125 countries worldwide.

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ØRGREEN TAKES ITS SHEET TITANIUM TO THE SUN

ØRGREEN Takes Its Sheet Titanium to the Sun

Danish eyewear brand ØRGREEN has introduced a new collection that brings its signature sheet titanium craftsmanship into the world of sun eyewear. The move represents a natural extension of the brand’s dedication to precision materials and Scandinavian design principles, applying the same techniques and material expertise that have defined its optical frames to a new category of sunglasses.

Sheet titanium is central to ØRGREEN’s identity as a manufacturer. The material is known for its exceptional lightness, durability and hypoallergenic properties, making it a premium choice for eyewear construction. By bringing this material to sun frames, ØRGREEN is offering wearers the same elevated experience they would expect from the brand’s optical lineup, now paired with sun lenses suited for everyday wear and outdoor use.

The collection reflects the brand’s broader commitment to quality and craftsmanship, combining functional performance with the refined aesthetic sensibility that ØRGREEN has built its reputation on. The result is a line of sun frames that carry the distinct character of the brand while meeting the demands of customers seeking both style and substance in their eyewear choices.

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