FOR IMMEDIATE RELEASE
(Morris Plains, NJ) – (November 2026) – CHARMANT USA Inc. is announcing the launch of their new B2B E-commerce website on November 2nd, 2026, developed in partnership
with Jobson Interactive. This website serves as an extension of the CHARMANT Group’s main informational platform, offering customers a dedicated space to explore the US subsidiary, CHARMANT USA Inc.’s, exclusive offerings and place orders. Visitors can discover
the latest in-house and licensed product releases, access exclusive promotions, and enjoy a seamless ordering experience. The site features comprehensive, brand-specific catalogs enhanced with Frames Data integration and advanced filtering for easy product
discovery. Additionally, customers will benefit from greater convenience with flexible payment options, including our new ACH and credit card payment features, coming shortly after launch. Visit the new website at:
www.charmant-usa.com.
The direct link to register: https://www.charmant-usa.com/US/login/register.
CHARMANT wants to remind current customers to update their website bookmark after re-registering.
Website Features:
CHARMANT is thrilled to introduce the new features of its revamped website, designed to enhance the shopping experience with style and efficiency. At the heart of the site
is a captivating video that showcases the exceptional quality and craftsmanship emblematic of the CHARMANT brand. Visitors can explore a new release sampler, offering an exclusive preview of products 60 days before their official release date. The website
features dynamic banners, keeping shoppers informed about the latest announcements, promotions, and discounts. For a more professional shopping experience, full and brand-specific catalog presentations are available, seamlessly linked to Frames Data for superior
efficiency. Navigating the catalog is now easier than ever, thanks to advanced filtering options that enable quick product discovery and detailed insights with easy Drill Chart access. The introduction of multiple payment methods, including a new credit card
and ACH feature, makes transactions more convenient. Additionally, integrated online chat support ensures seamless customer service, providing assistance whenever needed.
Customer Ordering Features:
In an effort to enhance user experience, the newly launched website introduces an innovative ordering system that prioritizes speed and simplicity. Designed with user convenience
in mind, the registration process requires only an account number and zip/postal code, making it exceptionally straightforward. It is important to note that even returning users must re-register to access the new features. The website offers multiple intuitive
methods for adding frames to the cart: users can choose a size and color directly from the catalog, or they can select a style from the frame detail page. Additionally, the ‘Add Color Kit’ option allows users to add all colors of a chosen size effortlessly.
Moreover, reordering is made seamless as users can quickly reorder from their order history or their Account Best Sellers page, ensuring a smooth and efficient shopping experience.
Rep + Customer Benefit:
Through the website by Jobson Interactive, CHARMANT is enhancing its sales operations with the EyeRep® ordering system. This advanced platform is designed to streamline
the ordering process for CHARMANT’s sales representatives, ultimately benefiting the customers. With EyeRep®, sales reps can offer their accounts a swift and efficient method to access comprehensive product information, including images, back orders, and order
history. The system allows for seamless updates and new order placements directly within the app, surpassing the efficiency of CHARMANT’s previous ordering system. All promotions and discounts will be prominently displayed, and newly released frames will be
instantly highlighted, ensuring no opportunity is missed.
Visit the NEW CHARMANT USA Inc. website at:
http://www.charmant-usa.com
About CHARMANT Group:
For over 70 years, CHARMANT Group has been renowned worldwide for its pioneering work in the research and development of new technologies in the optical industry. By
striving for perfection and its uncompromising high product quality, the Japanese company has developed into one of the most important producers and suppliers in the highly competitive international ophthalmic optics market. With its goal to unreservedly
fulfil the wishes and demands of its customers, CHARMANT can always be dependent upon for premium quality and outstanding service. This engagement and passion are clearly perceived in both CHARMANT Group house and licensed brands. Thanks to the company’s expertise
in the production of superior eyewear frames and its comprehensive global sales network in over 100 countries, CHARMANT Group is greatly respected as a reliable business partner.
About CHARMANT USA:
CHARMANT USA Inc., established in 1982, is a top eyewear manufacturer, designer, and distributor, offering U.S.-specific styles from house and license
brands. CHARMANT’s commitment to quality manufacturing remains unsurpassed, producing attractive and comfortable frames. CHARMANT USA Inc. was awarded ELLE’s Best Marketing Activation in 2023. CHARMANT USA Inc. products can be seen in top eyewear magazines
and online press. CHARMANT USA was nominated in the 2025 NOW Trend Showcase at Vision Expo East in four categories: sensorial design, innovation, memories are made of, and consciously designed. CHARMANT was selected as 2025 Ultimate Partner in Jobson’s Vision
Monday Magazine and 20/20 Magazine reader survey. CHARMANT exclusively took on the design, development, and distribution of optical frames and sunglasses for premium sports brand HEAD. CHARMANT offers frames that not only complement individual style but also
provide the reliability and ease all wearers deserve. The brands offered by CHARMANT USA Inc. include Line Art CHARMANT, CHARMANT Japanese Made, CHARMANT Titanium Perfection, Minamoto, Aristar, ELLE, HEAD, Isaac Mizrahi New York, and Eddie Bauer.
Media Contact:
Rachel Gunderman
Marketing Coordinator
RGunderman@charmant.com
