FOR IMMEDIATE RELEASE
Authentic Japanese eyewear goes far beyond its place of production. With Minamoto, Japanese craftsmanship and artisanry infuse every
creation – from the hands of the skilled masters who create the frames to the subtle design elements inspired by traditional decorative arts. Made for those who appreciate modern minimalism, Minamoto unites sophisticated style with exceptional quality in quietly
luxurious eyeglasses.
New models explore on-trend rounded and geometric forms in lightweight titanium or acetate-metal combinations. Each profile is elevated by unique and rich details inspired
by Japanese techniques like Kumiko or Urushi-nuri. Fine engravings, glossy lacquer-inspired finishes and striking color expressions – from patterns to accents to cool metallics – present a refined interplay of texture, color and craftsmanship.
THE MINAMOTO BRAND IS ALL ABOUT AUTHENTICITY, CRAFTSMANSHIP, COMFORT,
HIGH-QUALITY, FINESSE, UNSURPASSED ATTENTION TO DETAIL AND BEAUTY.
MN31038(Hokusai):
Named after Katsushika Hokusai, the celebrated Ukiyo-e artist of the Edo period, this bold Wellington frame reflects the craftsmanship synonymous with Minamoto Japanese eyewear. In transparent light brown, demi brown and a striking solid-and-demi black combination,
intricate design elements add rich definition: decorative metal accents and titanium acetate temples with gleaming Kumiko-inspired engravings.
Size:
51-19-145 mm
B: 44 mm
BK
DB
LB
MN31039(Korin):
A tribute to Ogata Kōrin, the celebrated Japanese artist renowned for decorative masterpieces and lacquer designs, this full-rimmed polygonal frame balances quiet sophistication with a confident presence. On black and dark brown models, demi finishes creating
a lacquer-like texture, evoking the authentic Japanese Urushi-nuri technique. Finely engraved shooting temples, crafted by Sabae artisans, enhance the luxury vibe.
Size:
51-20-145 mm
B: 42 mm
AY
BK
DB
MN31040(Eitoku):
Looking for Japanese eyewear that pairs understatement with presence? Inspired by the refined opulence of painter Kanō Eitoku, this full-rimmed titanium frame features a minimalist polygonal silhouette and intricate engraved detailing on rims, bridge and temples.
Finished in antique grey, antique gold and gold-plated, this modern classic makes an elegant statement through exceptional Japanese design.
Size:
50-21-145 mm
B: 42 mm
AG
AY
GP
MN31041(Tenshin):
More than Japanese-made eyewear, Minamoto is a celebration of Japanese craftsmanship. In this modern vintage Tenshin frame, a typically US-inspired double-bridge meets a distinctly eastern aesthetic. Rims are round and very dense in this lightweight titanium
model. Delicate engravings across the rims, bridge and temples lend depth and showcase exquisite artisanry. Striking in antique gold, the black and demi brown profiles are further elevated by cloisonné tones, evoking Japanese lacquer technique Urushi-nuri.
Size:
51-20-145 mm
B: 47 mm
AG
BK
DB
Minamoto eyewear is available at your local eyecare practitioner store across the U.S. To learn more, visit
www.charmant.com/us/us-brands/us-minamoto
About CHARMANT Group:
For over 70 years, CHARMANT Group has been renowned worldwide for its pioneering work in the research and development of new technologies in the optical industry. By striving
for perfection and its uncompromising high product quality, the Japanese company has developed into one of the most important producers and suppliers in the highly competitive international ophthalmic optics market. With its goal to unreservedly fulfil
the wishes and demands of its customers, CHARMANT can always be dependent upon for premium quality and outstanding service. This engagement and passion are clearly perceived in both CHARMANT Group house and licensed brands. Thanks to the company’s expertise
in the production of superior eyewear frames and its comprehensive global sales network in over 100 countries, CHARMANT Group is greatly respected as a reliable business partner.
About CHARMANT USA:
CHARMANT USA Inc., established in 1982, is a top eyewear manufacturer, designer, and distributor, offering U.S.-specific styles from house and license
brands. CHARMANT’s commitment to quality manufacturing remains unsurpassed, producing attractive and comfortable frames. CHARMANT USA Inc. was awarded ELLE’s Best Marketing Activation in 2023. CHARMANT USA Inc. products can be seen in top eyewear magazines
and online press. CHARMANT USA was nominated in the 2025 NOW Trend Showcase at Vision Expo East in four categories: sensorial design, innovation, memories are made of, and consciously designed. CHARMANT was selected as 2025 Ultimate Partner in Jobson’s Vision
Monday Magazine and 20/20 Magazine reader survey. CHARMANT exclusively took on the design, development, and distribution of optical frames and sunglasses for premium sports brand HEAD. CHARMANT offers frames that not only complement individual style but also
provide the reliability and ease all wearers deserve. The brands offered by CHARMANT USA Inc. include Line Art CHARMANT, CHARMANT Japanese Made, CHARMANT Titanium Perfection, Minamoto, Aristar, ELLE, HEAD, Isaac Mizrahi New York, and Eddie Bauer.
Media Contact:
Rachel Gunderman
Marketing Coordinator
RGunderman@charmant.com
