Doctors Eye Care Coop (operating as Eye Recommend) announced today that Lee Raffey has been named as Chief Executive Officer, effective immediately.

Lee Raffey was previously Interim CEO of Eye Recommend and has held several leadership positions throughout his nearly five-year tenure with the company.

“Lee possesses the expertise to lead Eye Recommend, bringing a deep strategic understanding of Eye Recommend and its operations, an expert financial background, as well as an unwavering commitment to the mission of Eye Recommend.

The board is delighted to have Lee continue to build on the tradition of networking, community, and fostering a culture of excellence,” said Dr. Trisha Beal, Board Chair, Eye Recommend.

“I am honoured to have the opportunity to lead Eye Recommend and all of our members towards a bright future for independent-owner optometrists. The business model of optometry is evolving, and Eye Recommend is focused on ensuring the choice and flexibility for eye care remains intact for patients and doctors.

Eye Recommend membership advantages include robust tools, expert resources and unmatched services that are designed to make our members achieve their business and personal goals with ease.

I look forward to working with the Board of Directors and all stakeholders,” said Lee Raffey, CEO Eye Recommend.