Ferrari is expanding its eyewear universe with the introduction of two new distinct but complementary collections, directly connected
to the brand’s distinctive codes and spheres: the Ferrari line, linked to the fashion & lifestyle evolution initiated by creative director
Rocco Iannone, and the Scuderia Ferrari line, inspired by sportscar & racing atmospheres.

The two licensed projects, carried out in partnership with EssilorLuxottica, reflect a desire to extend and streamline the brand’s
eyewear portfolio by defining two clear and focused segments in terms of both style and market positioning.

The ongoing Ferrari and Scuderia Ferrari lines, alongside the Ray-Ban line for Scuderia Ferrari, feature a diverse selection of sunglasses
and optical frames distributed through Ferrari’s official channels and EssilorLuxottica’s Retail & Wholesale network globally.
Thanks to this new category development, lovers of Ferrari style will be able to access a broader and more diverse range of glasses,
from luxury models to premium frames, with an organic and integrated shopping experience that combines high-end, sophisticated
design with the sporty, high-performance silhouettes typical of racing environments.

Synonymous with lifestyle, elegance and outstanding craftsmanship, the Ferrari line projects the brand’s aesthetic narrative beyond
the confines of Formula 1, focusing on the urban and metropolitan context through generous volumes and sinuous shapes in fine,
high-quality materials.

The frames’ defining elements reflect the aesthetic codes of the fashion & lifestyle collections, creating a stylistic continuum between
the creativity of the fashion show and the image of the eyewear to complete the look.

The Prancing Horse, a symbol of passion, achievement and self-expression, is prominently displayed on every model, giving the
design strong value content.

The Spring/Summer 2024 selection includes Made in Japan titanium constructions, models finished with leather inserts, and high-
end acetate silhouettes.

The choice of materials reflects the subtle, sophisticated, and ultra-light design of a product enhanced with bold profiles, saddle-
style stitching, crystal lenses, and sophisticated colors such as black, red, Havana textures, and natural shades.

The line is aimed at customers who are particularly attentive to fashion and luxury, cultured and independent, confident but never
pretentious, curious but never reckless in their choices; a target audience which, in addition to style aspects, chooses Ferrari products
above all for their expertise and craftsmanship.

The Scuderia Ferrari line was conceived and developed on Formula 1 tracks, recalling Ferrari’s active DNA and the adrenaline rush
of car racing.

The constructions evoke the world of racing and the energy of the paddock, while highlighting the concepts of functionality and
flexibility inherent in Maranello’s heritage and progressive ethos.

The shapes have become more sporty, ergonomic, and aerodynamic, favoring technical features and high-strength, resilient materials
such as injected plastic and rubber. Wrap-around masks and geometric constructions explore a palette of saturated tones and bright
colors, mixed with yellow or red details and lenses with a mirrored, iridescent effect that hint at a passion for speed and advanced

The Ferrari Scudetto is displayed on the frames as the primary representation of the key values of innovation, aesthetics, and
technology applied to craftsmanship.