FOR IMMEDIATE RELEASE
ULTRA LIMITED GOES ULTRA FRESH
New models are here for Mido!
Italian brand Ultra Limited is set to unveil four all-new sunglasses at MIDO 2024. Known for its distinctive fusion of elegance and cutting-edge style, the brand is proud to debut the all-new Lido, Pellestrina, Spargi, and Potenza models.
As part of the ground-breaking evolution of the Ultra Limited design concept, a key innovation includes the introduction of a completely new temple design, which boasts meticulously printed striped engravings. Additionally, the front features a unique multi-coloured design accentuated by an additional layer of acetate, resulting in a captivating three-dimensional effect.
“…we have decided to launch four brand-new styles inspired by models that have consistently stood out as best sellers in the last ten years. Recognising their enduring appeal, we have taken the concepts into a new era, blending their timeless essence with an incredibly attractive, fresh and colourful twist…”
Tommaso Poltrone, ULTRA LIMITED
This added layer presents a distinct colour hue, providing an intriguing contrast that injects a compelling visual element. This design concept, first explored in September with models Bassano, Altamura and Valeggio, adds a new and intriguing layer of intricacy and contemporary flair to the frames.
Redefining sophistication, the trio of cat eye-shaped models —Pellestrina, Spargi, and the Potenza, to be showcased directly at MIDO— epitomise modern style with a rich interplay of contrasting colours and sleek lines, while the beautiful octagonal-shaped model Lido promises to be a statement piece for those who appreciate the bold and dynamic design choices that Ultra Limited represents.
ULTRA LIMITED WILL EXHIBIT AT MIDO
HALL 2 – STAND N59 P58 P60
