MINNEAPOLIS, March 28, 2022—OGI Eyewear, the premium fashion eyewear design company, today revealed its latest exciting brand evolution.

The 2022 campaign elevates OGI Eyewear’s playful, pop-art inspired design philosophy to refined new heights. By seamlessly marrying crisp, bold fashion-inspired photography with OGI Eyewear’s characteristic graphic illustrations, the brand once again demonstrates an incisive mastery of aesthetic balance and color theory.

The new imagery marks the most compelling chapter yet in OGI Eyewear history. With its bright palette and cheeky product names, the brand has never been short on personality, but this latest evolution highlights how inventive its playful design ethos really is.

“Examining a brand is like taking a cut gem and turning it to the light—and what we found with OGI Eyewear is this new, refined facet of artistic expression,” says David Duralde, Chief Creative Officer of the OGI family of brands. “What we’re doing now is refining, refining, refining. Everything from the photography, the styling, the combination of color—every tiny detail has been deliberately cultivated to tell the story of OGI Eyewear’s growth in a way that’s just as new, fresh and fun as before, but also now more clever and sophisticated.”

Fans of OGI Eyewear, and especially loyal Minnesota customers, will be tickled by the 2022 lookbook, which, along with the new brand imagery and updated product portfolio, features a beginner’s guide to uniquely Minnesotan slang. “OGI Eyewear is known for being big and bold and Minnesota-grown,” remarks Duralde. “That’s always going to be important to us. It’s something we value and keep in our hearts as we continue to grow and explore these new, intriguing aspects of OGI Eyewear.”

The new branding expression will debut in-person at Vision Expo East 2022 at New York’s Jacob Javits Convention Center, where the OGI Eyewear team will be onsite at booth U527 from April 1 to April 3 to show viewers the new direction and products for 2022. Reservations are highly encouraged, and OGI Eyewear is offering a free frame for those who show up to pre-booked appointments.

Those unable to attend can also check out the OGI Eyewear website, home to OGI Eyewear’s cutting-edge Virtual Try-On experience.