WELCOME TO EYEWEARLAND.

6-8 FEBRUARY. 2027 | Fiera Milano, Rho

MIDO 2027 | MIDO AWARDS

Three Awards.

Three ways of looking to the future.

APPLICATIONS OPEN

Some ideas reflect the present.

Others anticipate what’s next.

A new way of experiencing retail.

A project that combines aesthetics and sustainability.

A vision that transforms eyewear and the way we tell its story.

Best Store Award. CSE Award. CSE Corporate Award.

Applications are now open for the MIDO Awards 2027, celebrating businesses and projects that embrace change through creativity, innovation and a forward-looking vision.

Best Store Award. CSE Award. CSE Corporate Award.

Three awards.

Three perspectives on the future of eyewear.

The next winner could be you.

DISCOVER THE MIDO AWARDS AND APPLY

THE FUTURE OF EYEWEAR AWAITS YOU IN MILANO.

From February 6 to 8, 2027, MIDO returns as the place where eyewear takes shape, evolves and looks to the future.

Three days of business, new collections, trends and inspiration to discover what’s new in the industry and connect with the international eyewear community.

Don’t just follow the future. Experience it.