Value eyewear leader Modern Optical International is pleased to announce that Félix Sidès has joined its senior management team as Sales Director for Modern Optical Canada. In this role, Sidès will focus on expanding Modern’s presence in Canada, delivering exceptional value-priced eyewear and customer service to independent optical providers and professional networks. 


Representing his family’s third generation of successful optical leaders, Sidès is a trained optician and multi-lingual professional who brings a wealth of experience to his new position. Prior to joining Modern Optical, his leadership roles at Marchon, Safilo and Aspex included sales management, product development, marketing, and planning. Residing in the greater Montreal area with his family, Sidès will grow and develop Modern’s Canadian market as well as support US and international initiatives. 


“We are thrilled to have Félix join our Modern Family,” said Ken Weissman, President/CEO of Modern Optical International. “His industry knowledge and extensive professional network will create new opportunities within Canada. We feel fortunate to attract another enthusiastic, committed professional to our management team.”  


Sidès added, “I’m grateful to work with a successful company that has shared values and a genuine family-oriented culture. As Modern Optical celebrates its 50th anniversary this year, the company is well-positioned to continue growing as a preferred supplier of independent practices in North America.”


A jpeg image of Félix Sidès may be accessed in this Dropbox link:

About Modern Optical International 

Founded in 1974, Modern Optical International (MOI), is a suburban Chicago family-owned and operated wholesaler of quality, affordable eyewear. An industry leader in value eyewear and managed care expert, Modern offers an extensive, inclusive selection of over 1,200 styles. Summit Optical Supply provides cases, parts, cleaning cloths and more. OCHO Vision offers virtual try-on services and e-commerce solutions to help independent ECPs grow their practices. Modern Optical Canada and Modern Optical Africa, both wholly-owned subsidiaries of MOI, distribute all product lines of MOI. Please visit or call 800.323.2409 for more information. 

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