PAUL SMITH EYEWEAR PRESENTS THE FW24 CAMPAIGN FRAMES
For the FW24 season, the Paul Smith eyewear collection remains true to the designer’s philosophy of ‘classic with a twist,’ showcasing distinctive reinterpretations on timeless silhouettes.
The FW24 eyewear collection features optical and sunglass frames that embody the brand’s unmistakable personality through classic shapes and pops of bold colour. Paul Smith’s ‘handwriting’ logo and iconic stripe accents are key details of a made-in-Italy collection, crafted with the highest quality materials and meticulous attention to detail.
PS24109S LANDOR
Landor is a perfect example of the British designer’s unique visual approach. Featuring a lightweight metal structure, a rectangular-shaped front with a double bridge, and new metal stripe decoration on the inner side of the temples, these men’s sunglasses are uniquely stylish. On the exterior, the Paul Smith logo provides a dash of character. Landor is featured in Silver/Caramel in the FW24 campaign but is also available in Silver/Blue, Gunmetal/Red, and Gold/Green.
PS24111S LINDEN
Elegant and timeless, Linden is a unisex sunglass style crafted from metal and acetate, with the Paul Smith ‘handwriting’ logo engraved on the temples’ outer side, and a new metal stripe detail on the inner side. Adjustable branded nose pads and acetate temple tips ensure maximum comfort. Lightweight and easy to wear, Linden offered in four classic colours: Silver/Blue, Gunmetal/Brown, Silver/Black, and the Gunmetal/Havana version highlighted in the FW24 campaign.
PS24626 LEXTON
Lexton, entirely crafted from premium acetate, is a rounded geometric optical style for men, featuring the Paul Smith ‘handwriting’ logo on the hinges. The thick acetate temples are adorned with a laser-engraved version of the brand’s iconic stripes. Presented in Transparent Blue in the FW24 campaign, Lexton is also available in Black, Transparent Brown, and Transparent Green.
PS24625 LISSON
Lisson, an oversized square optical frame for women, offers a contemporary twist on a timeless style. The laser-engraved striping pattern on the temples and the personalized hinges featuring Paul Smith’s ‘handwriting’ logo add a touch of sophistication. Lisson is shown in classic Black in the FW24 campaign and is available in three transparent tones: Khaki Brown, Avio, and Dark Red.
The FW24 Paul Smith eyewear collection will be sold globally through select optical retailers, department and specialty stores, Paul Smith retail locations, and online at www.paulsmith.com and in the US at www.eyeconic.com.
EDITORIAL CREDITS: Paul Smith Eyewear; styles: PS24109S LANDOR, PS24111S LINDEN, PS24626 LEXTON, PS24625 LISSON.
IMAGE CREDIT: Courtesy of Paul Smith Eyewear
SOCIAL MEDIA: @paulsmithdesign
