Polaroid Eyewear celebrated a world of colors in one of the world’s famous European Festival MAD COOL in Madrid from 6th to 8th of July.

An incredible weekend attended by more than 200.000 people where Polaroid Eyewear presented not only its SS23 Collection and a dedicated Capsule of the Cool Collection but also its new visual identity thanks to an amazing colorful Polaroid area where influencers and Talents from all over the world took amazing pictures in the “riviera” photo area, improved their look at Polaroid hair and make up corner and chilled out during the amazing concerts of the weekend.

Mad Cool Festival this year had an incredible international line up: from Robbie Williams to Sam Smith, from Liam Gallagher to Queens of the Stoneage, and incredible Lizzo and Red Hot Chili Peppers.

WHO attended the Festival together with Polaroid Eyewear? Anais Gallagher , Tigerlily, Diego Lazzari, Federica Messageri , Lele Giaccari, Ashton Louis Gohil, Daniel Donskoy, Emilie Tjensvoll, Emmanuell Awall, Joy Exotic, Lukas Leonhardt , Peg Parnevik, Rafael Caplan, SeySey, Tigarah,
Zoë Pastelle, Eduarda Catani Hippler, Pablo Toneti dos Santos Conceição, Bruno Wesley Silva Alves, Jéssica Regina dos Anjos Nascimento, Azul Guaita, Patricio Gallardo, Fernando Solis, Orson Padilla, Jair Sánchez, Xenia Ievgienko, Reys, Mike Rec, Facu Diaz, Alberto Jimenez, La
Hay Liada, Aaron Saez, Patricia Aguero, Denisse Pena, Fran Bereguer,Laura Matamoros,Abril Zamora, Lucia Diez, Alberto Jimenz, Nanitita, Gullielmo Gonzalez, Minael Hammani, Georgina Amoros, Tamar Novas, Manuele Velasco,Ganges Belen Ecija.

WHERE: Madrid

Polaroid Eyewear is a worldwide leader in eye-care and optics and a pioneering international eyewear brand that owes its name to
the invention that changed the world of technology and optics: polarized lenses. Polaroid, since it was established by Edwin Land in
1937, has strengthened its reputation as a leading brand in polarized lenses. Today, Polaroid produces and distributes its polarized
sunglasses, Clip-ons, Suncovers TM and optical frames worldwide through its owner subsidiaries and its network of exclusive
distributors. The brand joined the Safilo Group in April 2012. For further information: www.polaroideyewear.com.