Building on the iconic design language of Ray-Ban, the expanded portfolio introduces new silhouettes and an entirely new audio-first category, giving consumers more ways to experience wearable technology without compromising on style.
Leading the launch is Ray-Ban Meta Audio, the brand’s first audio-only AI glasses, available in two classic Ray-Ban silhouettes: Clubmaster and Burbank. Designed as a stylish alternative to traditional headphones, the lightweight frames offer up to 12 hours of battery life and allow users to listen to music and podcasts, take calls, set reminders, and access Meta AI completely hands-free.
Also debuting is the third generation of Ray-Ban Meta AI glasses, introducing two new silhouettes – Aviator and Zena – alongside the iconic Wayfarer. The new styles reimagine classic Ray-Ban design through a contemporary lens, pairing recognizable silhouettes with next-generation features including Meta AI, hands-free photo and video capture, real-time translation, and up to 9 hours of battery life.
With the expanded collection, Ray-Ban Meta continues to position AI eyewear as an everyday style accessory, offering options that move seamlessly from fashion and travel to holiday moments and everyday life.
