Carbon-negative Sea2see brand launches new styles, campaign

By Denis Langlois


Sea2see is adding new “seastainable” styles to its growing portfolio of eyewear, created exclusively from 100 per cent recycled marine plastic.

The new styles include the unisex Mikonos 12 sunglasses, available in a new innovative colour called matte honey Havana and featuring UV 400 Cat 3 polycarbonate sun lenses.

Another new addition is the oversized, trendy and modern Panarea 06, which is offered in a stunning gradient burgundy.

Model Treviso 167, meanwhile, is part of the brand’s new 5 Oceans Collection and is characterized by specific details that refer to the sea, such as the gradient blue with sand tones and shell detail.

Sea2see frames are made in Italy from marine plastic. The waste is upcycled into a reusable raw material in the form of pellets called UPSEA PLAST. The material is Cradle-to-Cradle Gold Certified, combining a quality finish with durability, lightness and fashionable, modern appeal.

All Sea2see products come with a recycled cork case, featuring recycled PET plastic fabric and compostable plastics and a box derived from sugar cane extract.

Sea2see is presenting this season a campaign by fashion photographer and eco enthusiast Weston Fuller in California.

The powerful fashion imagery reinforces the Sea2see legacy and connection with the oceans and the brand’s commitment to high-quality fashion eyewear and watches made exclusively from 100 per cent recycled marine plastic.

The campaign aims to connect with consumers through direct visual reminders of the pollution in the sea. It also portrays the way in which Sea2see is successfully turning waste into fashionable, high-quality, design-driven products.

Also new this season, Sea2see has earned the prestigious, world-renowned B Corp™ certification, awarded to companies that meet strict standards of social and environmental performance. The rigorous process requires that a company answers over 300 detailed questions on governance, workers, communities and impact on the environment and is highly valued as a recognition of good business practice, accountability and social and environmental proactivity.

Companies who receive the Certification are required to undergo verification every three years by demonstrating ongoing positive impact.