With the official launch of The Frame Affair, independent eyewear brands are taking a major step towards reclaiming artistry and innovation.
Dedicated to showcasing the finest in independent luxury and ultra-luxury eyewear craftsmanship, The Frame Affair offers optometrists, opticians, and industry leaders an immersive experience that goes behind-the-scenes into the stories behind each collection.
Curated as a luxury art gallery, The Frame Affair creates a stunning visual narrative where storytelling, innovation, and artistry converge. This highly anticipated event with 385+ registrants already provides a unique platform for independent designers and visionary artisans to exhibit cutting-edge collections and share the stories behind their creations.
“The Frame Affair is designed to elevate the independent luxury eyewear sector so that it may reclaim artistry and true innovation in eyewear” said Trevor Williams, Founder of The Frame Affair. “We’re bringing together a community of innovators that shape the future of eyewear, connect with like-minded professionals, and deliver a one-of-a-kind experience for opticians and optometrists who seek true independence.”
A Premier Experience for Industry Professionals
Guests of The Frame Affair will enjoy:
- Luxury and Ultra-luxury Eyewear – Featuring collections from visionary independent brands that push the boundaries of design.
- Immersive Storytelling – Exhibitors will share the passion and innovation behind their collections, creating a deeper connection between designers and attendees.
- Art Exhibits – Local New York artists will be featured alongside eyewear designs, enhancing the gallery-style ambiance with contemporary artwork.
- Upscale Cuisine and Beverage Service – Complimentary upscale cuisine and refreshments will enhance the luxury experience throughout the event.
- The Golden Eye Awards – A highlight of The Frame Affair, this new awards show will recognize excellence in independent eyewear across five categories:
- Best Trends in Color
- Fashion at Its Best
- Art Everywhere You Look
- Ultimate Luxury
- People’s Choice
Why Attend The Frame Affair
For optometrists and opticians, The Frame Affair offers an unparalleled opportunity to:
- Discover exclusive, high-end collections and gain early access to new trends and innovations.
- Build relationships with independent designers driving innovation in luxury eyewear.
- Explore unique design narratives that inspire creativity and differentiation in the competitive eyewear market.
- Participate in the Golden Eye Awards live judging and vote for the People’s Choice Award.
Event Details
- The Frame Affair Luxury Eyewear Trade Show
- Date: March 13-15, 2025
- Location: The Shed NYC | 545 W 30th St.
- Show Doors Open: 9 am to 9 pm
For more information, visit www.TheFrameAffair.com or contact Trevor Williams at trevor@cirquedoptique.com.
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