With just over 1,200 exhibitors and approximately 1,000 m2 of additional space, the show is still growing
THREE WEEKS UNTIL MIDO 2025:
FEATURING BUSINESS, INNOVATION, TRAINING AND SUSTAINABILITY
Now online, the calendar of events and list of guests at The Vision Stage, the innovative space for information and training in pavilion 1
In fewer than three weeks, MIDO 2025 will open the doors of Fiera Milano Rho to welcome more than 1,200 exhibitors from 50+ countries, including Italy, Germany, France, UK, Spain, USA, Japan, Hong Kong and South Korea, as well as India, Australia, South Africa, Canada, Brazil and Ukraine.
Compared to the previous edition, the organizers have staged approximately 1,000 additional square meters in the 7 pavilions of Fiera Milano Rho to ensure everyone has the space required to showcase their collections and innovations to their best advantage. Specifically, pavilion 6 has been expanded to host the Academy, Start-Up and MIDO Tech areas, as well as a new green-inspired installation designed to reflect the unmistakable style of typical Italian villages. Pavilions 2 and 4, the domain of Design and Design Tech, also gained more space for innovations and the avant-garde. The other pavilions also underwent renovations to installations and layout: pavilion 1, with its Fashion District, empire of fashion and luxury, whose piazza will host the MIDO Awards ceremony (to be held Saturday 8th February at 5 pm); pavilion 3, land of lenses, from technology to innovation; and pavilions 5 and 7 that host FAiR EAST, showcasing the large and small companies in the Asian business arena.
Entirely revamped, including its name, is The Vision Stage, meeting hub for eyewear professionals, innovators and visionaries. It offers a dense calendar of conferences, panels and workshops that range from global trends to Made in Italy, sustainability to technological innovations.
Among the hottest events, Saturday 8th February, two meetings focused on trends: at 11 am, journalist Alessandra Albarello will speak on 2025 Trends, while at noon, color designer Francesca Valan will hold a session on The new dimensions of Color. Then, at 1.30 pm, a press conference with presentation of The Lens of Time, an ANFAO project celebrating the connection between innovation and tradition, with an exclusive exhibit at the historic Palazzo Flangini in Venice. At 4 pm, the plenary room will host Breaking Optical Barriers: Women Who Conquered the Climb to Success, a topical event organized by OWA, the Optical Women’s Association, and promoted by MIDO on the contributions of women in the optical industry.