Jonas Paul Eyewear Acquires TOMS Optical and Sunglasses License: A Bold New Chapter in Purpose-Driven Eyewear
Jonas Paul Eyewear, a trailblazer in stylish kids’ glasses and a champion of sight-saving initiatives, proudly announces its acquisition of the TOMS eyewear license. This partnership brings together two brands that have redefined what it means to do good through business—combining TOMS’ iconic legacy of giving back with every purchase and Jonas Paul’s dedication to preventing blindness through its “Buy Sight, Give Sight” initiative.
TOMS, the beloved brand who pioneered the union between profit and purpose, revolutionized the footwear industry with its One for One® giving model in 2006. Later expanding into eyewear, TOMS helped bring sight-saving care to nearly one million people. Now, TOMS has entrusted Jonas Paul Eyewear—a brand rooted in optical expertise and a shared ethos of purpose—to carry the torch forward in the eyewear and sunglasses space.
Jonas Paul Eyewear began as a brand dedicated to providing stylish, high-quality eyewear for children and has since evolved into a dynamic player in the broader eyewear market. In addition to its acclaimed kids’ eyewear line, Jonas Paul has successfully expanded into the adult market, with a robust branded and private label adult readers business. The acquisition of TOMS eyewear licensing rights is a natural next step in the brand’s evolution, allowing Jonas Paul to further leverage its expertise to enhance and grow the TOMS eyewear product line.
“We’re incredibly excited to join forces with Jonas Paul Eyewear, a company known for its quality products, exceptional manufacturing partnerships, and well-earned reputation as a trusted and collaborative business partner,” said Camila Wolfson, Chief Merchandising Officer at TOMS. “The team at Jonas Paul Eyewear shares our conviction that business can drive positive change. This partnership ensures TOMS’ eyewear legacy thrives under a team dedicated to style, craftsmanship, and social impact.”
Since its inception, Jonas Paul Eyewear has impacted over 1,304,759 children worldwide through its “Buy Sight, Give Sight” initiative, providing critical blindness prevention and vision care. With this license acquisition, Jonas Paul steps into a meaningful new era, merging its optical expertise with TOMS’ brand DNA to deliver eyewear and sunglasses that embody purpose and quality. With 1.1 billion people worldwide living with vision loss, the urgency for companies that recognize the scale of the challenge and are actively working to make a difference has never been greater.
“As experts in the eyewear industry, we are thrilled to continue TOMS’ eyewear legacy and take the brand to new heights,” said Ben Harrison, CEO of Jonas Paul Eyewear. “This partnership enables us to honor TOMS’ core values of giving back, while expanding their eyewear offerings and distribution.”
The strategic partnership between Jonas Paul and TOMS promises exciting opportunities for both brands, and their shared mission of improving lives will continue to drive the success of their eyewear collections.
About TOMS
TOMS makes shoes for every day and everyone that give back with every purchase. Founded in 2006 as the original One for One® company, TOMS has positively impacted over 105 million lives since its inception. Today, the company commits a portion of its profits to support children’s education, health, and well-being. This is achieved through cash grants, product donations, and deep partnerships with leading organizations. Certified as a B Corp since 2018, TOMS upholds high standards of social and environmental performance, transparency, and accountability, continually striving to create better tomorrows.
About Jonas Paul Eyewear
Founded by Ben and Laura Harrison after their son Jonas faced severe vision challenges, Jonas Paul Eyewear is on a mission to provide stylish glasses for kids and adults. Through its “Buy Sight, Give Sight” program, the company has impacted over 1.3 million lives by supporting blindness prevention initiatives worldwide.
Contact:
Jonas Paul Eyewear
Email: media@jonaspaul.com
Phone: 616-723-8039
