Inspired by the season’s hottest trends, FYSH Sun introduces 14 new models for independent women ready to strut their personal style. The new collection, launching February 2023, features mixed materials, intricate detailing, luxe metal hardware and custom lamination for unique styles that are created to show off the wearer’s fabulous self. All sun lenses are CR-39 with UV-400 protection and are available in a variety of mono and gradient tints.
For lovers of a sexy cat-eye, the 2023 collection has you covered. F-2086 embodies luxe femininity with its double-layered floral patterned Mazzuchelli acetate and decorative metal endcap. Available in Grey Bloom, Peach Boom and Ivy Bloom, this model will certainly become a fan favourite. F-2089 is perfect for those ladies looking to make a statement. The drama quotient of the angular cat-eye shape is highlighted by chunky patterned Mazzuchelli acetate and metal chain décor on the temples. Available in three awing colorways: Navy Terracotta, Brown Oat, and Raspberry Charcoal.
For those enthralled by all things glamour, FYSH fashionistas will need to search no further. Whether it is unique eyeshapes or stunning custom lamination, F-2090, F-2094, and F-2096 will inevitably stand out in a crowd. F-2090, a 70’s inspired oversized square frame with a chunky profile, is given a dose of high fashion with eye-catching lamination on the outside edges of the front. Due to the custom nature of the acetate, each color is itself unique.  Black Gold is pure elegance with its black base and black and gold lamination, Navy Magenta is dramatic with its bold coloration, and Turquoise Petal is fun and flirty with its combination of bright and floral-inspired acetate. F-2094’s geometric eye shape is a showstopper with decorative metal wrap-around endpieces connecting the acetate front and temples for a polished look.   Interesting elements in the patterned acetate add to the appeal such as subtle veins of glitter in Taupe Shimmer, engraved feather-like custom lamination in Black Havana, and a magnificent abstract design in Raspberry Petal.  A frame with attitude, F-2096’s oversized angular cat-eye shape is all about the drama! Big, bold, and beautiful, the seamless fluidity of the custom lamination from the front to the temples adds the “WOW” factor to an already stunning design.  F-2096 is explored in three colorways: chic Black Bone Horn, flattering Rose Mosaic Black, and nature-inspired Emerald Brown Petal.
Leather continues to rule the runway and FYSH Sun incorporates this versatile material into two distinct looks.  Playful and modern, F-2097 is a fresh look for Spring/Summer 2023 with leather wrapping around the 70’s inspired, oversized square front and thin tapered temples.   A neutral color palette compliments the clean aesthetic with colorways of Black Rose Gold, Terracotta Gold, and Coconut Gold. F-2098 takes the timeless aviator frame to the next level, with its top bar and temples wrapped in leather. Cool and slick, F-2098 is a must-have for anyone craving a classic frame with a twist. Available in Black Rose Gold, Emerald Gold, Cream Gold.
F-2091’s high-gloss epoxy frame was inspired by the key colorful enamel trend. Its mosaic aesthetic along the rim highlights the subtle modified square shape. F-2091 is offered in three vibrant colorways – Black Ivory Rose Gold, Terracotta Ginger Rose Gold, Emerald Sand Gold.
A new double-sided counter card will accompany the launch to help promote the brand at the retail level.

Established in 1961, WestGroupe is family operated with over 60 years of industry insight. Our mission is to provide unique and superior quality eyewear for the fashion-focused consumer. We are driven by our commitment to excellent customer service and exceptional products.
WestGroupe is dedicated to defining future standards in the optical industry by developing, creating, and supporting innovative products and services that allow our customers to succeed. WestGroupe offers a premium selection of international brands in over 40 countries, including FYSH, KLiiK denmark, EVATIK, Superflex®, and OTP.