With fun and color at the core of its 2022 back to school campaign, Superflex® Kids is serving a #NewPrep theme celebrating the joy of in-person learning after two years of disrupted schooling.
The 2022 collection showcases bright and vibrant color pops with a touch of 90’s aesthetic, all in an accessible preppy vibe, sure to appeal to kids of all ages. With its upbeat feel, the new Superflex® Kids presents a joyful optimism that is hard to resist.
The campaign was shot in real-life school settings, showcasing familiar back to school elements like brick walls, bleachers, soccer fields, and libraries to drive home the excitement of returning to class. Knowledge is power and the new Superflex® Kids 2022 back to school collection makes ready for learning, in comfort and in style.
To learn more about the collection, visit www.WestGroupe.com.
About Superflex® Kids 
Superflex® Kids frames are designed for both fit and fun and are constructed with spring hinges for extra durability and comfort. While form and function always come first, great colors and funky temple detailing make this collection a fun fashion statement for kids of all ages. It is composed of stainless steel and handmade acetate, with sizes years ranging from 43mm to 50mm for kids ages 6 through 12.