The official presentation of the rebranding of HAPTER will take place at SILMO Paris in September, along with the launch of the new BONE collection, an artisanal eyewear collection made entirely in stainless steel. BONE reveals the bare architecture of the frame, light, essential and, like the skeletal structure of an idea, nothing is added and nothing is lost.
The line, which features 12 models, represents an evolution of the quiet dialogue between artisanal craft and industrial tradition that HAPTER explored in its early years. Together with CORE, the signature steel and rubber collection by HAPTER, BONE traces the anatomy of presence, two parts of a whole, defined by balance, intention and quiet innovation.
Each frame is in its essence a study in balance: advanced structural innovation meets the tactile richness of handcrafting. Made in Italy, the collection reflects a sartorial mindset, where technology is not distanced by the human hand, but shaped by it. The frames emerge as thoughtful high-performance objects, essential in presence, precise in function, and created with intention. Each style features HAPTER’s patented 8-GON screwless hinge, a design that has been engineered with extraordinary precision and minute detail to achieve outstanding performance, durability, functionality and ease of use.
The BONE collection features 12 models: Hector, Gus, Walter, Hank, Jane, Mike, Skyler, Kevin, Debbie, Monica, Liam, and Jesse. The models will be launched in a range of colours and finishes: Black with matt sandblasted finish; Raspberry with matt sandblasted finish; Gold with mirror finish; Silver with mirror finish; Grey with matt sandblasted finish: Brown with matt sandblasted finish; and Blue with matt sandblasted finish. They feature some expressive coloured lenses in tones of smoky grey, green, or gradient brown.
‘FEEL THE SILENCE’ CAMPAIGN
The launch of the BONE collection and CORE signature frames is celebrated in a new fashion campaign releasing for SILMO and entitled ‘Feel the Silence’. Set within the raw stillness of a marble cave, the campaign explores the silent dialogue between innovation and origin, form and material. A quiet tension between the precision of stainless steel and the tactility of stone is felt throughout. Here, light stainless steel frames rest within soft-toned stone, surrounded by subdued hues and raw textures that absorb sound and light. The contrast is quiet but profound. The frames’ technical essence is not amplified, but softened — revealing their understated beauty, their clarity of purpose. In this space, HAPTER frames don’t dominate — they coexist. Their presence is discreet yet intentional, echoing the silence of the surroundings and the lightness of their design.
‘Feel the Silence’ is a meditation on balance and restraint. It reminds us that true sophistication lies in the harmony of opposites: innovation and materiality, structure and emotion, tradition and progress. It is a return to essence: of material, of form, of gesture and an indication that lightness is not fragility, but focus. That beauty lies not in showing everything, but in knowing what to leave out.
