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Superflex® Kids Launches Playfully Comfortable Styles
with Spring-Hinge Flexibility
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Superflex® Kids introduces four new styles to its collection, including two designs for boys and two for girls. Built around the brand’s signature spring-hinge comfort and playful temple detailing, the latest releases combine durability, flexibility, and kid-friendly style.
Designed to keep up with active lifestyles, each frame offers a comfortable fit while allowing young wearers to express their unique personality through fun colours, patterns, and contemporary shapes. Created for children of all ages, the collection combines style, reliability, and accessible pricing without compromising quality, ensuring every child can find a frame that feels uniquely their own. From the classroom to the playground, Superflex® Kids delivers eyewear that is both practical and fashionable.
Designed for fit and fun!
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SFK-343 brings a playful twist to an everyday favourite. Designed for young boys, this modified rectangular frame keeps things classic from the front, while bold, laminated temples reveal a fun burst of colour from the side. Available in Black Lime, Navy Yellow, and Crystal Grey Teal, each style pairs a versatile front with vibrant accents that are perfect for kids who love to show off their personality. Offered in sizes 46 and 48, SFK-343 delivers all-day comfort with a playful pop of colour from every angle.
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SFK-344 brings bold personality to the boys’ collection with a modified square shape packed with thoughtful design details. Available in Black Red, Navy, and Forest Green, each colourway features custom laminations at the temple head, paired with matching-coloured rivets on the frame front for a dynamic, graphic look.
A closer look reveals even more personality, with a subtle graphic temple texture that adds depth and visual interest without overwhelming the design. Combining playful accents with an easy-to-wear silhouette, SFK-344 is perfect for kids who want a little extra fun. Available in sizes 47 and 49.
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SFK-345 takes centre stage in the girls’ assortment with a playful pattern we can’t get enough of. Featuring a bold HD checkered design across the entire modified round silhouette, this style is all about fun, self-expression, and standout personality. Available in Black Grey Check, Purple Check, and Fuchsia Check, each colourway brings a vibrant twist to everyday eyewear while maintaining the comfort and durability
Superflex® Kids is known for. Offered in sizes 44 and 46, SFK-345 is the perfect choice for girls who love to make a statement.
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SFK-346 brings a sweet and playful touch to the girls’ collection with charming floral details that are impossible to miss. This modified square frame features delicate digital floral printing along the temples, adding just the right amount of personality.
Available in Aqua, Purple, and Fuchsia Crystal, each colourway offers a bright, youthful look that young girls will love. Combining playful style with comfort and durability, SFK-346 is designed for girls who want their eyewear to be just as fun and expressive as they are. Offered in sizes 45 and 47.
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Superflex® Kids frames are designed for both fit and fun and are constructed with spring hinges for extra durability and comfort. While form and function always come first, vibrant colours and funky temple detailing make this collection a fun fashion statement. Crafted from stainless steel and handmade acetate, the collection is designed
for kids ages 6 through 12.
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About WestGroupe
Established in 1961, WestGroupe is family-operated with over 65 years of industry insight. Our mission is to provide unique and superior quality eyewear for the fashion-focused consumer. We are driven by our commitment to excellent customer service and
exceptional products.
WestGroupe is dedicated to defining future standards in the optical industry by developing, creating, and supporting innovative products and services that allow our customers to succeed. WestGroupe offers a premium portfolio of proprietary eyewear brands available in over 40 countries worldwide, including FYSH, KLiiK denmark, EVATIK, Superflex®, and OTP, while also distributing globally recognized brands like AllSaints and Nano Vista in North America.
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