Category: Eyewear

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Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

Simple Eyewear is marking a major milestone, celebrating its 10th anniversary with a renewed focus on growth and an expanding international footprint. The French eyewear brand, known for its clean, essential aesthetic, has spent the past decade building a loyal following and is now setting its sights on a broader global presence.

Founded on the principle of essential French design, Simple Eyewear has remained committed to a philosophy of understated elegance throughout its first decade. The brand’s approach centres on creating eyewear that is thoughtfully crafted and free from unnecessary complexity, allowing the quality of materials and design to speak for itself.

As the brand enters its second decade, it is leveraging the momentum of its anniversary to deepen its reach in markets around the world. The expansion reflects growing international demand for the kind of refined, purpose-driven eyewear that Simple Eyewear has become known for.

The Canadian market is among those being targeted as part of this broader global push, with the brand working to connect with optical retailers and eyecare professionals who share its commitment to quality and design integrity.

Trevor from The Frame Affair is involved in bringing the brand’s story and product offerings to the attention of industry contacts and trade partners, helping to facilitate the brand’s growth in this region.

Simple Eyewear’s 10th anniversary represents not only a celebration of what the brand has built, but also a statement of intent for the years ahead as it continues to bring essential French design to optical markets worldwide.

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Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

French eyewear brand Simple Eyewear is marking a major milestone, celebrating its 10th anniversary with a renewed focus on expanding its global footprint and staying true to the design philosophy that has defined it since the beginning.

Founded a decade ago, Simple Eyewear has built its reputation around the concept of essential French design — clean lines, understated elegance, and a commitment to quality that resonates with optical professionals and consumers alike. As the brand reaches this landmark anniversary, it is using the occasion to reflect on its journey while looking ahead to new opportunities in international markets.

The brand’s approach has always centered on simplicity as a strength rather than a limitation. Over the past 10 years, Simple Eyewear has developed a loyal following among those who appreciate eyewear that prioritizes refined craftsmanship and timeless style over fleeting trends. That consistent vision has been a key factor in the brand’s longevity and continued relevance in an increasingly competitive global eyewear market.

As part of its anniversary celebrations, Simple Eyewear is expanding its presence in markets around the world, bringing its distinctly French aesthetic to a broader audience of eyecare professionals and their patients. The expanded global push reflects growing international demand for the brand’s collections and signals confidence in the direction Simple Eyewear is heading as it enters its next decade.

For Canadian optical professionals interested in learning more about Simple Eyewear and its anniversary collections, contact can be made through Trevor at trevor@theframeaffair.com.

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Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

French eyewear brand Simple Eyewear is marking a significant milestone this year, celebrating its 10th anniversary with a renewed commitment to its founding philosophy and an expanded presence in markets around the world.

Since its founding, Simple Eyewear has built its reputation on what the brand describes as essential French design — a philosophy centered on clean lines, understated elegance, and enduring style rather than fleeting trends. The anniversary serves as both a reflection on the brand’s origins and a moment to look ahead at its continued international growth.

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Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

Simple Eyewear Celebrates 10 Years of Essential French Design With Expanded Global Presence

French eyewear brand Simple Eyewear is marking a significant milestone this year, celebrating its 10th anniversary with a renewed commitment to its founding principles and an expanded presence in markets around the world, including Canada.

Since its founding, Simple Eyewear has built its identity around what it describes as essential French design — a philosophy rooted in clean lines, understated elegance, and enduring style rather than fleeting trends. The brand’s decade-long journey reflects a consistent dedication to that vision, and its anniversary marks an opportunity to reaffirm those values while reaching new customers globally.

The collection continues to be crafted with an emphasis on quality materials and refined aesthetics, staying true to the minimalist sensibility that has defined Simple Eyewear from the beginning. The brand’s approach prioritizes wearability and timeless appeal, creating frames that are designed to stand apart from fashion cycles and remain relevant season after season.

As part of its 10th anniversary momentum, Simple Eyewear is expanding its global distribution network, bringing its French-designed frames to a broader international audience. Canada is among the markets where the brand is growing its footprint, making its collections more accessible to Canadian eyecare professionals and their patients.

For optical retailers and eyecare practitioners looking to carry a brand with a clear and consistent design identity, Simple Eyewear’s anniversary positioning presents a compelling opportunity to offer something rooted in European craftsmanship and restrained sophistication.

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Eyewear and Eye Care


ic! berlin unveils first campaign featuring Audi Revolut F1® Team

ic! berlin has launched its first campaign featuring Audi Revolut F1® Team drivers Nico Hulkenberg and Gabriel Bortoleto, both pictured wearing customized ic! berlin frames. The campaign, rolling out globally this week, marks the brand’s first official activation since announcing their partnership with Audi Revolut F1® Team in February, making ic! berlin the first official eyewear partner of the team.

Titled “From 0.05 mm to 300 km/h: engineering performance and precision at speed,” the campaign draws a direct line between ic! berlin’s ultra-light, screwless frames and the Audi R26 race car, engineered for lighter dimensions, active aerodynamics and high-speed agility. “The partnership unites two brands where form and function are inseparable,” the company noted, adding that qualities like focus, precision and confidence align naturally with ic! berlin’s design philosophy.

Shot by photographer Rupert Tapper with creative direction by visual artist Leif Podhajsky, the imagery uses motion blur to capture the speed and intensity of Formula 1 racing. Beyond the campaign visuals, ic! berlin will offer brand ambassadors and select media trackside experiences at races in Monza, Italy; Marina Bay, Singapore; and Austin, Texas throughout the season.

About ic! berlin: ic! berlin is a pioneer in screwless, high-end stainless-steel eyewear. We design, engineer and manufacture ultra-light and flexible frames that defy convention. Expertly crafted in Berlin for those who seek ingenious solutions and ultimate wearability. Since 1996, ic! berlin has revolutionized the eyewear industry with ultralight frames made of cold-rolled stainless-steel combined with a patented, screwless hinge. ic! berlin has been a Marcolin Group company since end of 2023 and part of the wider VSP group as of 2026. ic! berlin is sold in over 125 countries worldwide.

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LINDA FARROW UNVEILS SS27 ROOM SERVICE

Linda Farrow has unveiled its SS27 collection, Room Service, ahead of Silmo 2026. Inspired by the great five-star hotels of London, the collection draws on the sumptuous atmosphere of 1970s hotel life, exploring “a world where luxury is found in every detail – where product, service and experience are considered with equal care.” The palette moves through scarlet interiors, warm taupes, deep browns and burnt orange tones, evoking polished wood, plush lounges and mirrored bars.

Rooted in the brand’s heritage of glamour and craftsmanship, each frame is handcrafted in Japan using fine materials and precise techniques. The collection considers how different generations experience luxury today, celebrating the dynamic between mother and daughter while recognizing that each values something distinct. “Room Service captures both worlds through a cinematic lens – celebrating women who move through life with sophistication, presence and their own distinct sense of style.”

The SS27 collection features a range of signature design details across its frames. Highlights include a reintroduced 1970s heritage logo applied in fine white ink, an industrialized titanium eyelet plate with hand-painted colour contrasts, sculpted Japanese titanium frames with precision bevelling, and a decorative encased core wire suspended beneath crystal acetate with Linda Farrow’s signature honeycomb detailing. Additional standouts include precious metal-plated lenses on the Marcelo and Sadie frames and photochromic lenses by Barberini on the Meret, featuring adaptive molecular technology that responds to changing light conditions.

Linda Farrow will present the SS27 Room Service collection at Silmo 2026 in Hall 7, Stand C037. For more information, visit lindafarrow.com.

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ØRGREEN TAKES ITS SHEET TITANIUM TO THE SUN

ØRGREEN Takes Its Sheet Titanium to the Sun

Danish eyewear brand ØRGREEN has brought its signature sheet titanium craftsmanship to a new collection of sun frames, expanding its material expertise into the sunglass category.

ØRGREEN has long been recognized for its precision work with sheet titanium in optical frames, and this latest move applies that same approach to sun eyewear. The collection reflects the brand’s commitment to quality materials and refined Scandinavian design.

Unfortunately, the full details of the press release were not successfully loaded in the source content provided, which means specific product names, colorways, pricing, launch dates, retailer information, and additional quotes or details from ØRGREEN were not available for inclusion in this article.

For complete and accurate product details, specifications, and availability information regarding ØRGREEN’s sheet titanium sun collection, we recommend reaching out directly to the brand or visiting their official website.

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