ic! berlin has launched its first campaign featuring Audi Revolut F1® Team drivers Nico Hulkenberg and Gabriel Bortoleto, both pictured wearing customized ic! berlin frames. The campaign, rolling out globally this week, marks the brand’s first official activation since announcing their partnership with Audi Revolut F1® Team in February, making ic! berlin the first official eyewear partner of the team.

Titled “From 0.05 mm to 300 km/h: engineering performance and precision at speed,” the campaign draws a direct line between ic! berlin’s ultra-light, screwless frames and the Audi R26 race car, engineered for lighter dimensions, active aerodynamics and high-speed agility. “The partnership unites two brands where form and function are inseparable,” the company noted, adding that qualities like focus, precision and confidence align naturally with ic! berlin’s design philosophy.

Shot by photographer Rupert Tapper with creative direction by visual artist Leif Podhajsky, the imagery uses motion blur to capture the speed and intensity of Formula 1 racing. Beyond the campaign visuals, ic! berlin will offer brand ambassadors and select media trackside experiences at races in Monza, Italy; Marina Bay, Singapore; and Austin, Texas throughout the season.

About ic! berlin: ic! berlin is a pioneer in screwless, high-end stainless-steel eyewear. We design, engineer and manufacture ultra-light and flexible frames that defy convention. Expertly crafted in Berlin for those who seek ingenious solutions and ultimate wearability. Since 1996, ic! berlin has revolutionized the eyewear industry with ultralight frames made of cold-rolled stainless-steel combined with a patented, screwless hinge. ic! berlin has been a Marcolin Group company since end of 2023 and part of the wider VSP group as of 2026. ic! berlin is sold in over 125 countries worldwide.

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Linda Farrow has unveiled its SS27 collection, Room Service, ahead of Silmo 2026. Inspired by the great five-star hotels of London, the collection draws on the sumptuous atmosphere of 1970s hotel life, exploring “a world where luxury is found in every detail – where product, service and experience are considered with equal care.” The palette moves through scarlet interiors, warm taupes, deep browns and burnt orange tones, evoking polished wood, plush lounges and mirrored bars.

Rooted in the brand’s heritage of glamour and craftsmanship, each frame is handcrafted in Japan using fine materials and precise techniques. The collection considers how different generations experience luxury today, celebrating the dynamic between mother and daughter while recognizing that each values something distinct. “Room Service captures both worlds through a cinematic lens – celebrating women who move through life with sophistication, presence and their own distinct sense of style.”

The SS27 collection features a range of signature design details across its frames. Highlights include a reintroduced 1970s heritage logo applied in fine white ink, an industrialized titanium eyelet plate with hand-painted colour contrasts, sculpted Japanese titanium frames with precision bevelling, and a decorative encased core wire suspended beneath crystal acetate with Linda Farrow’s signature honeycomb detailing. Additional standouts include precious metal-plated lenses on the Marcelo and Sadie frames and photochromic lenses by Barberini on the Meret, featuring adaptive molecular technology that responds to changing light conditions.

Linda Farrow will present the SS27 Room Service collection at Silmo 2026 in Hall 7, Stand C037. For more information, visit lindafarrow.com.

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