Eddie Bauer believes adventure is a way of life. Whether you’re exploring distant horizons, wild places, neighboring zip codes, or your own hometown, Eddie Bauer will be your guide. To support your adventure, Eddie Bauer provides durable and fashion-forward eyewear to withstand any elements or environments you may encounter. Less worry, more adventure!
Spring-forward this March with new Eddie Bauer eyewear. Perfect for spring hikes and warmer walks, the modern Eddie Bauer clip-on’s standout. Providing both sun protection, and the ability to remove the clip when you take a break under the shady pine tree or enter your favorite brunch location. The beta-titanium collection contains heavy-duty elements to withstand the harshest environments. Grippable rubber accents on the temple tips hug the wearers’ head comfortably, assuring the eyewear will remain reliable on your outdoor adventure.
Eddie Bauer’s vision statement is to inspire, enable, and empower everyone to experience the outdoors and live their adventure. In 2020, Eddie Bauer turned 100, building quite a legacy of inspiration, innovation and exploration over the past century. For the next 100 years, Eddie Bauer will provide clothing and gear that is accessible to everyone while reducing impact on the environment. Eddie Bauer prescription eyeglasses and sunglasses will be fashionably versatile to withstand all types of adventures.
Wearer: Active enthusiast. Typically worn by professionals of differing ages. The characteristics of the Eddie Bauer wearer include wellness-focused, natural explorers who dig deeper, the outdoors is their playground, and who live highly active, yet balanced lives.
WANDER. DISCOVER. EXPLORE. REPEAT.
EB32096: Aviator built for adventure. Double bar stainless steel frame, with colored front and temples. Clip-on is Stainless Steel with TAC polarized lenses, providing UV protection from the sun. Regular hinges. Available in green, gray, and gunmetal.
Size: 56-16-145mm B:49mm ED:63mm
Green Gray Gunmetal
EB32097: Time to explore! Popular rectangular PPSU frame with a keyhole bridge. Color continues from the front of frame to temple tips. Clip-on is TR90 with TAC polarized lenses, providing UV protection from the sun. Regular hinges. Available in black, green, and tortoise.
Size: 56-17-140mm B:41mm ED:57mm
Black Green Tortoise
EB32098: Eyewear for any adventure! Semi-rimeless beta-titanium rectangular frame, with grippable rubber accents on temple tips for a secure fit. Color continues from the front of frame to temple tips. Regular hinges. Available in black, green, and tortoise.
Size: 53-18-145mm B:37mm ED:57mm
Black Green Gray
EB32099: Adventures await! Full rim beta-titanium rectangular shape, with grippable rubber accents on temple tips for a secure fit. Color continues from the front of frame to temple tips. Regular hinges. Available in blue, gray, and light brown.
Size: 55-17-145mm B:38mm ED:60mm
Blue Gray Light Brown
Eddie Bauer Eyewear is available at your local eyecare practitioner store across the US. To learn more about Eddie Bauer, visit https://www.charmant.com/us/brands/eddie-bauer
EDDIE BAUER:
For more than 100 years, the outdoor brand Eddie Bauer has been inspiring, enabling, and empowering people to live their adventure with products that are built to last. Their performance outerwear, apparel, footwear, accessories, and gear are available at eddiebauer.com and more than 260 stores in the U.S., Canada, Germany, and other international markets.
Follow Eddie Bauer on Instagram, Facebook and X.
About Charmant Group:
For 65 years, Charmant Group has been renowned worldwide for its pioneering work in the research and development of new technologies in the optical industry. By striving for perfection and for uncompromising high product quality, the Japanese company has developed into one of the most important producers and providers in the highly competitive international ophthalmic optics market. With its goal to unreservedly fulfil the wishes and demands of its customers, Charmant can always be depended on for the highest quality awareness and outstanding service. This engagement and this passion are clearly seen in Charmant Group house brands as well as licensed brands. Thanks to its expertise in the production of high-quality spectacle frames and its comprehensive global sales network in over 100 countries, Charmant Group is greatly respected as a reliable business partner.
About Charmant USA:
Charmant USA Inc., established in 1982, is a top eyewear manufacturer, designer, and distributor, offering US-specific styles from house and license brands. Charmant’s commitment to quality manufacturing remains unsurpassed, producing attractive and comfortable frames. Charmant USA Inc. was awarded ELLE’s 2023 Best Marketing Activation. Charmant USA Inc. products can be seen in top eyewear magazines and online press. Nominated in the 2025 NOW Trend Showcase at Vision Expo East in four categories, including sensorial design, innovation, memories are made of, and consciously designed. Charmant will exclusively take on the design, development, and distribution of optical frames and sunglasses for premium sports brand HEAD launching Fall 2025. Whether your patient is looking for trendy or classic, bold, or subtle – you’ll find a wide assortment of superior frames your patients can rely on. The variety of brands Charmant USA Inc. carries include Line Art Charmant, Charmant Titanium Perfection, Minamoto, Aristar, Elle, Head, Isaac Mizrahi New York, Eddie Bauer, and Esprit.
For further information please contact:
Rachel Gunderman
Marketing Coordinator
RGunderman@charmant.com
