April 10, 2024 | Tip of the week

Offering a gift bag of eyewear maintenance tools like lens cleaning solution, microfiber cloths, and small screwdrivers with the sale of a pair of glasses can be a thoughtful gesture that enhances customer satisfaction and loyalty.

It also shows you care about them beyond just making a sale. It can be used as an educational opportunity to teach them how to prolong the life of the eyewear while driving your brand image and enhance Word-of-Mouth marketing of your brand.

Source: Nick Samson – Optical Prism Magazine