The new GANT Eyewear collection coherently reflects the values of the brand that has always been at the forefront of American Sportswear. Founded in 1949, GANT celebrates seventy-five years and continues to perfect the preppy American sportswear style the brand helped pioneer.

The GANT identity, born on American east coast campuses, moves onto the contemporary scene with a balanced update of elements enhancing the frames with a casual attitude.

The aesthetic heritage is expressed through the shield logo inserted on sunglasses and eyeglasses with a modern look and workmanship. Lightweight metal frames are characterized by newly designed temples featuring dynamic, slim and sophisticated lines. Transparent or multi-layer acetates reveal the refined workmanship used to enhance the quality and character of the collection.

A bold attitude and strong spirit inspire the frames with a bold, young look, eye-catching color combinations, and a fit with unparalleled comfort.

KEY OPTICAL STYLES FROM THE AW24 COLLECTION

GA50029

Acetate eyeglasses with a square front. The strong design features thick temples for a modern look. The shield-shaped logo on the temples, taken from the GANT archive, adds a charming retro touch to the frame.

GA50030

Eyeglasses with a soft silhouette. Squared acetate frame front. The temples are characterized by a design with dynamic volumes and the shield logo that defines the unmistakable personality of this easy-to-wear style.

 

GA50032

Square metal optical frame combining a classic style and sporty look with elegant details. The sleek temples with an angular cut express energy. The unmistakable personality of these frames is highlighted by the shield logo inherited from the brand’s heritage and engraved on the side.

 

GA50034

Square eyeglasses with young, modern allure. The style features temples with the new internal metal core engraved with sophisticated grooves. The frame is also available in transparent acetate to reveal the elegance of the construction.

 

GA50039

Navigator-style eyeglasses with a thin metal frame. The silhouette features enameled temples with a new design characterized by elegant grooves reproducing the brand’s signature stripes and the GANT logo in an unusual, refined position.

GA50040

Metal eyeglasses with a geometric front. The design of the frame is characterized by slim temples with the GANT logo and refined enameled inserts. The temple tips are in matching colored acetate.