Lacoste unveils The New Icon, the unisex sunglasses inspired by the debut fashion show of the House’s Creative Director, Pelagia Kolotouros, held on the legendary center court of Roland-Garros. Featured in the Spring/Summer 25 advertising campaign, the model pays homage to Lacoste’s founder and unparalleled heritage, revisiting signature brand elements and blending them with a bold, fashion-forward spirit.

L6056S

Crafted from premium acetate, these unisex sunglasses boast a statement-making, oversized modified-rectangular front. The thick, transparent temples host two of the House’s signatures – the Lacoste extended logo, and the iconic croc emblem, both in metal – exceptionally side by side to highlight the frame’s uniqueness. A custom metal core wire embellished with a striped pattern runs within the temples, adding further refinement to this sunglass style, available in five transparent colorways including the Light Green and Light Peach featured in the Spring/Summer 25 advertising campaign, as well as in Light Grey, Light Brown, and Light Yellow.

ABOUT LACOSTE

Since the creation of the first Polo shirt in 1933, Lacoste has built on its authentic sporting heritage to bring optimism and elegance to the world through a unique and original lifestyle for women, men and children. At the crossroads of sport and fashion, Lacoste liberates us, creates movement in our lives and frees our modes of expression. In every collection, in every line, Lacoste’s timeless elegance is captured by a combination of creativity and timelessness. Since its inception, the aura of the crocodile has grown stronger with each generation that has worn it, becoming a rallying point beyond style. Passed down from generation to generation, from country to country, from friend to friend, Lacoste pieces are imbued with an emotional bond that elevates them to iconic status.

Lacoste’s elegance – both universal and timeless – brings together a large community, in which everyone respects and recognizes each other’s values and differences. Lacoste is an international brand of the MF Brands group (www.mf-brands.com), established in 98 countries, through a network of 1100 stores.

For more information on Lacoste please visit https://corporate.lacoste.com/