Transitions® GEN™ Wins 2025 Product of the Year in Health & Wellness Category
Transitions Optical Canada is proud to announce that Transitions® GEN™ has been voted 2025 Product of the Year in the Health & Wellness category, following a survey of 4,000 Canadian consumers conducted by Kantar, a global leader in consumer research.
This prestigious national recognition highlights Canadian consumers’ high regard for Transitions® GEN™, the most advanced generation of Transitions® lenses. With cutting-edge technology, these lenses offer:
- Ultra-fast activation and fade back
- A fully clear appearance indoors
- 100% UVA and UVB protection
- Blue-violet light filtering indoors and outdoors
- A vibrant selection of eight exclusive colours
These innovative features provide benefits unmatched by clear lenses, opening new opportunities for eyecare professionals to engage with patients and offer a unique combination of Transitions® colours and frames in their clinics.
“This award is a testament to the trust Canadian consumers place in Transitions® lenses for delivering superior vision care and innovation,” said Arnaud Rajchenbach, Marketing and Sales Manager, Transitions Optical in Canada. “We’re proud to provide eyecare professionals with the latest generation of light responsive lenses, empowering them to enhance patient experiences with award-winning products.”
Empowering Eyecare Professionals
Eyecare professionals can leverage this achievement to:
- Engage patients by showcasing the award-winning innovation of Transitions® GEN ™ lenses.
- Reassure hesitant patients by highlighting the proven benefits of light responsive lenses.
- Promote their practice as offering the latest advancements in vision care technology.
To further amplify this recognition, professionals are encouraged to use the new Transitions® GEN ™ visuals that have been updated with the logo for Product of the Year.
About the Transitions® Brand
Transitions® eyeglass lenses and shields set new standards of advanced performance to provide ever increasing visual comfort, always blocking 100% of UVA and UVB rays and filtering indoor and outdoor blue-violet light. Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics. For more information about Transitions® GEN S™ and the product line, please visit Transitions.com or Transitions.com/en-canadapro/.
