Lets Play Again WOOW Unveils a New Collection

Second round! After a dazzling first victory, WOOW starts the game again and unveils a new LET’S PLAY! collection, bolder than ever. True to its playful spirit, the French brand keeps shaking up the rules of style with a series of sun and optical concepts designed to have fun, seduce, and win with flair and wit.

Each model becomes a character, an attitude, a strategy. Shapes provoke; materials blend. Bold thicknesses, precise cut-outs, iconic dotted details: WOOW plays on all fronts to offer you frames with a strong, expressive, joyful personality.

SUPER ACE

Ace of spades ace of hearts. Ace of style. A winning three-of-a-kind with SUPER ACE.

Frames that put all their cards on the table with ultra-mastered tricolour collages. The acetate is sculpted into geometric colour blocks that fit together perfectly, while the palette creates a 3D effect between shadow and light. A true fashion statement, the elongated geometry of the concept sharpens the gaze. Sharp, vibrant, assertive: glasses born to win (for you).

SUPER SCORE

Score points and win with lightness with SUPER SCORE.

Win in softness and self-confidence with SUPER SCORE! Their full, gentle and luminous lines evoke the sensuality of the sixties and the carefree atmosphere of a victory day. Every point counts – and with these frames, they’re all in your favour.

TIME’S UP

The countdown is over: it’s time to shine with TIME’S UP.

TIME’S UP signal the entrance of a woman who owns the room: you! Their thick, sparkling shapes, enhanced with a rising detail, TIME’S UP creates an irresistible visual dynamism. Daring rounds or twisted hexagons? The message is clear: the timer has stopped, and it’s time for you to rule and to shine.

LUCKY CHARM

Call in luck, attract victory: choose LUCKY CHARM.

LUCKY CHARM will bring you luck! Like a little amulet, these frames are adorned with a precious detail. Between galvanic tints and intense neon shades, a metal bar appears from the perforated acetate like a colourful talisman: a way to turn everyday life into a series of winning moves!