LOOK, THE ULTRALIGHT VOLUME OF THE NEW ALUMIX IN WORLD PREMIERE AT SILMO PARIS!
Exclusively at the French Show: The Color Edition ‘L’INTEMPOREL’
An eagerly awaited launch for the new ALUMIX 70695 series in LOOK’s MODA collection: 6 new models, 4 women’s and 2 men’s where excellence meets the minimal and modern style of LOOK’s DNA.
A design that has enabled new perspectives to be expressed for this extraordinary aluminium and magnesium alloy which is twice lighter than Titanium, by playing with unprecedented volumes without giving up the must-have of ultra-lightness for prolonged use.
Research and development are the watchwords that accompany the entire design cycle of this new series, unprecedented in the volumes of the fronts and in the refined colour combination. By playing with the richness and sophistication of each shade, we build combinations of acid tones or vivid and intense nuances such as orange, lime green, bluette, oil green, periwinkle, violet, cyclamen coral and a range of more natural colours with a prevalence of greys, browns, blues and olives for men, and cherry, plum, aviation, cocoa sand for women. On all models, absolute black gives way to a more ‘lived-in’ version of deep charcoal that makes it more natural and is enriched with colour contrasts of great intensity.
Exclusively for the Paris event, the Colour Edition ‘L’INTEMPOREL’ in the 70700 model inspired by the modern ‘LIVED-IN LOOK’ trend will also be presented. An innovative processing technique has made it possible to make an eternal material like Alumix ‘lived-in look’, which can be recycled countless times without ever losing its distinguishing properties!
Exclusivity also in the new hinge whose joint does not needs any intervention to change its effectiveness and uniformity of friction, as it is tested for an almost infinite number of openings and closings!
In the models of the Alumix series 70695 the ‘minimalism’ of lines is transformed into a design concept that reintroduces harmony in an age when one begins to feel a sense of saturation with excess and responds to a need to ‘simplify’ the extra-ordinary in favour of something that has value, that represents excellence and that is not banal.
