Eyewatch Archive

Scream Eyewear Spawns New Release

Scream Eyewear Spawns New Release

ESE International has announced the release of six new Scream Eyewear models. The new collection’s rock n’ roll and gothic inspired décor graces an array of classic shapes. With four optical and two sunglass styles...

OGI Eyewear Unveils Bold & Expressive Summer 2025 Collection

OGI Eyewear Unveils Bold & Expressive Summer 2025 Collection

OGI Eyewear is thrilled to announce its upcoming Summer 2025 collection, launching in three waves across June, July, and August. With fresh models and color additions across brands including OGI, OGI Kids, Red Rose, Seraphin, Shimmer, Scojo New York, and Article One,...

Vision Expo to Transition to Single Annual Event Beginning in 2026

Vision Expo to Transition to Single Annual Event Beginning in 2026

Vision Expo to Transition to Single Annual Event Beginning in 2026 Vision Expo, the leading trade event for the optical industry, produced by The Vision Council and RX, announces a strategic evolution that will reshape the future of eyecare and eyewear in the...

Travis Scott Named Chief Visionary at Oakley in Creative Partnership

Travis Scott Named Chief Visionary at Oakley in Creative Partnership

OAKLEY NAMES TRAVIS SCOTT CHIEF VISIONARY, ANNOUNCING MULTI-YEAR PARTNERSHIP TO REIMAGINE THE FUTURE After years of Travis Scott fueling the Oakley brand through his stage wardrobe and eyewear choices on the record-breaking Circus Maximus tour, the two cultural...

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