The American company best known for instant film and cameras presented a new eyewear collection designed for outdoor activities and clearly has the entire family in mind.

The collection comprises sunglasses and optical frames, which are organized into four distinctive lines: Cool, Essential, Active Sport, and Kids. The Cool line defines style and trend through playful palettes and is further informed by the iconic 1961 Paul Giambarba-designed Polaroid logo on temple-tips. The Essential subcollection features timeless shapes and technical details to ensure maximum comfort and best fitting. Futuristic silhouettes are offered by the Active Sport line, amped with a dash of color contrasts, while the Kids line provides comfort and protection while still looking adorable. All the pieces are crafted using eco-friendly materials in line with the brand’s commitment to sustainability.