Ray-Ban Meta has teamed up with Chris Hemsworth, Chris Pratt and Kris Jenner to bring AI glasses from Ray-Ban Meta to center stage of the Big Game on Sunday, February 9th, airing two creative ad spots. Directed by Matthew Vaughn, the campaign blends high-energy humor and cinematic flair to showcase the seamless fusion of iconic Ray-Ban style with cutting-edge AI.
The star-studded cast features Chris Hemsworth, Chris Pratt, and Kris Jenner all wearing Ray-Ban Meta glasses, bringing a cheeky twist to high art and tech-savvy antics. The ad takes place in a high-end, museum-like environment filled with eccentric paintings, sculptures and furniture. As Pratt and Hemsworth explore the unconventional art collection, their curiosity grows — as does the risk of getting caught for being way out of their element.
Ray-Ban Meta’s AI-powered glasses combine iconic style and cutting-edge technology that let people stay present and connected to who and what they care about most.
