Safilo announces the promotion of Paolo Bizzotto to the role of Senior Vice President of Sales, North America Independent Channel, reporting to Francesco Rinaldi Ceroni, President of North America, Safilo Group. In this capacity, he will lead the independent optical sales team as well as a cross-functional team overseeing strategic accounts, buying groups and alliances.

Bizzotto, an accomplished eyewear industry executive, has held a series of brand management and sales positions of increasing responsibility during his decade-long career with Safilo. After relocating to the U.S. from the company’s Padua headquarters in 2015, he implemented an expansive range of highly successful marketing programs and sales initiatives dedicated to the optical channel. Most recently, Bizzotto served as Vice President of Key Accounts, North America.

“I am honored to have this incredible opportunity to enhance our current go-to-market strategy and work closely with our North American commercial sales team to further strengthen our customer partnerships across the independent optical channel. Together, we will set new benchmarks for mutual success supported by an incredible eyewear portfolio of house and licensed brands to meet all customer needs,” said Bizzotto.

“I am confident that Paolo’s proven sales leadership skills and keen ability to strengthen best business practices – coupled with his deep understanding of our organization, his passion for our people and his drive to augment our customers’ success – will lead our sales team and independent ECP partners towards a very strong future together,” said Rinaldi Ceroni.

Safilo USA Inc.
Eden Wexler