Sea2See Announce 2025 Campaign

‘SEE THROUGH THE ILLUSION’
SEA2SEE ANNOUNCE 2025 CAMPAIGN BY AWARD-WINNING PHOTOGRAPHER, WESTON FULLER

“Seastainable” eyewear pioneers, Sea2see have teamed up once again with the award-winning photographer, Weston Fuller to create their new campaign about ocean contamination.

“Through this lens, we are challenging the illusion crafted by social media and modern culture—a world where the surface is polished, but the underlying truth is neglected. Glamorous poses on polluted sands, yoga flows beside tangled fishing nets, and runners navigating trails littered with plastic debris unveil the dissonance between the ideal and the real…” François van den Abeele, Founder, Sea2see

By exposing these contrasts, Sea2see aim to inspire consumers to question the narratives we embrace and take action toward creating a future where our vision of beauty aligns with sustainability and authenticity. In this campaign, we “see” through the illusions, revealing both sides—truth and transformation.

The powerful imagery, which will be featured on the Sea2see stand at opti and MIDO reinforces once again with great clarity the Sea2see legacy, its environmental message and the brand’s commitment to the production of high-quality eyewear, made exclusively from 100% recycled marine plastic.

SEA2SEE at OPTI – HALL C2 | STAND 434
SEA2SEE at MIDO – HALL 2 | STAND P64